The answer to that is a big, fat “absolutely!” Let me give you two huge benefits blogging can offer for any business. Yes, any business.
MAXIMIZED ORGANIC ONLINE PRESENCE
Why is this important? Blogging allows you to target keywords consumers use to find your business or answer questions they have about your industry or products. Going back to the insulation thing, some examples include:
• What is insulation R-value?
• Best type of insulation for attics
• Blown-in vs. batt insulation
Remember, pages rank, not sites. So to rank as much as possible for as many keywords as possible, you need to build out website content. Blogging is a smart, simple way to do this.
HIGHER CHANCE OF QUALIFIED TRAFFIC & LEADS
Long-tail keywords, which blog posts can target, are extremely useful! Although they don’t have the same search volume as broader keywords, they have their benefits. In fact, in a recent analysis of converting Blue Corona blog posts (props, Jenny!), the posts targeting more specific, long-tail keywords generated the most leads. Plus, if you’re targeting a less competitive keyword, you’re more likely to rank higher and get more clicks.
Better Rankings
In the world of search engine optimization, “content is king” – and blogging is one of the most effective ways to add new content to your website. Blogging increases the number of indexed pages on your site, which helps boost search engine rankings and drive more traffic.
Brand Exposure
A frequently updated blog full of quality content can serve as the core of your marketing efforts. Sharing blog posts via Facebook, LinkedIn, Twitter, email marketing campaigns and other outlets opens up opportunity for shares, likes, and more positive exposure for your brand.
Trusted Information
Blogs inherently have a personal feel to them. As a result, they tend to be a more trusted source of information for people searching online. In fact, blogs have been rated as the 5th most trusted source for accurate online information. With your blog, you can show off your business’s “personality” and flare while offering valuable insights to current and prospective customers. In doing so, your brand will earn “brownie points” as a reputable and trusted source of information. Furthermore, relevancy and reputation are key ranking factors for Google.
Industry Authority
Blogging about newsworthy topics related to your industry, your customers and the world around you positions your company as a thought leader.
A blog also gives your business a voice, and a chance to prove your expertise to your audience.
Consistently creating content to help your target customer establishes authority in their eyes and can be a particularly valuable tool for your Sales and Customer Service departments.
Lead Generation
Once you have a steady stream of traffic coming to your blog, it becomes one of your business’s greatest assets for attracting new lead opportunities. Each new indexed post is another opportunity to convert traffic into quality leads. Simply including a lead-generating call-to-action button with each blog post is good place to start.
Cost Effective
Blogging is also extremely cost-effective. Marketing data proves that the average company saves $20K per year by investing more in inbound marketing (blogging, Knowledge Center articles, podcasts, e-books, etc.) than outbound (paid advertising, trade shows, email blasts, telemarketing, etc.).
Customer Confidence
Blogs offer the perfect platform for connecting with your customers on a deeper and more personal level. People like to purchase from people, and maintaining a blog humanizes your business. Additionally, responding to blog comments and social media conversations builds customer confidence by proving your commitment to service. As a bonus, other customers will see these interactions and be more likely to choose you over a competitor.
Compounding ROI
Blogging is also one of the best marketing investments a business can make because it drives long-term results. From the minute your post is published, it starts generating traffic and new leads. Once the page is indexed by Google, it will continue to accumulate results in the days, week, months and even years that follow. In other words, minimal effort today can produce abundant returns in the future.
For more details on our products and services, please feel free to visit us at Online Marketing Companies, Online Marketing, Online Marketing Companies India, Online Marketing India, Internet Marketing Company New Delhi