6. Local Visibility
This metric is especially important for those of your managing local SEO campaigns.
You need to track specific metrics to ensure your organic traffic is coming from the right audience.
You can do this by tracking a few key local SEO metrics:
• Google Maps Rankings: Find a rank tracker (like AgencyAnalytics) that will track Google Maps rankings, as well as your Google 3-Pack results for your business location.
• Google My Business Insights: Setup Google My Business Insights to track how often your GMB page appears in search results, number of calls, and directions.
• Session Location: See the exact cities where your web sessions are to evaluate the amount of local traffic your website receives.

7. Organic Landing Page Metrics
Keep in mind that you don't only want to look at these metrics across your entire site. You want to track organic sessions and goal metrics for specific landing pages as well.
To really understand your SEO performance, you need to have a clear understanding of how each page performs.
If you're working on building backlinks to a specific page or improving that page's content, you need to look at its traffic to evaluate your SEO effort.
Additionally, tracking landing page metrics is an opportunity to uncover your most valuable pages.
Do you have a page that converts above your site average? But it ranks at the bottom of page one? This is an opportunity to put extra effort into increasing the ranking for this high-performing page.
8. Page Speed
As you’re monitoring individual pages on your site, another useful SEO metric to track is page speed.
Page speed is a measurement of how fast the content on each page loads.
As you’ve probably experienced, a long page loading time leads to a bad user experience, so it makes sense that Google uses this metric in determining SERP rankings.
Page speed is not to be confused with “site speed”, which is the page speed of a sample of page views on your website. Page speed can be described in two ways:
• Page load time: This is the time it takes to display the full content on a page.
• Time to first byte: This is how long it takes for your browser to receive the first byte
9. Top Exit Pages
Aside from knowing which individual pages are performing the best, it’s also useful to know which pages aren’t performing well. One way to do that is by tracking your “exit pages”.
Exit pages refer to the last page that people visited before leaving your website.
If you identify that a large majority of your traffic is leaving after they visit a particular page, this can often indicate that the page needs some work.
10. Mobile Traffic & Rankings
Is your site ranking as well on mobile search as it is on desktop search? With Google's switch to mobile-first indexing, optimizing for mobile is more important than ever.
Plus, nearly 60% of all searches are from mobile. Keeping track of your mobile traffic can indicate:
• Mobile-friendliness issues: Google prefers mobile-friendly sites in its mobile search results. If your mobile traffic remains traffic even as your overall traffic increases, it might indicate issues with mobile-friendliness.
• Usage patterns: If you see more and more traffic coming through mobile, it can indicate shifting usage patterns in your target audience. This can tell you whether you should invest more in mobile development (such as a mobile-first site or app).
• Mobile-only search terms: Mobile search is different from desktop search. For instance, 20% of mobile searches are voice only. Mobile users also tend to use fewer keywords than their desktop counterparts. Tracking mobile traffic can show whether you're ranking for these mobile-only search terms.

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