1. Create content that adds value to your site and related sites
Before you can start building links, you need content that motivates people to link to you.
If you’re a tech company, don’t just stop at a quick 100-word explanation of your new product. Share an in-depth post that details what it can do, make a video explaining its features, add photos, and build up the excitement.
Your content should get people as excited as you are about what you offer.
Unique, valuable content increases the likelihood that people will naturally link to your site — without you having to ask them.
2. Research competitors’ content and backlinks
Competitor research as a link building technique is two-fold.
First, you’ll want to look at the topics competitors write about online. Then, see if you can identify any gaps or areas of improvement.
Did a competing tech company write about an industry development, but leave out major details about how it works?
Take that opportunity and run with it. Write a new in-depth piece about this new development and explain how it works. Include a video and photos to add context and make your piece stand out online. Creating comprehensive content will position you as an industry leader and help you invite natural links to your website and blog.
3. Research sites in your industry or niche for link building opportunities
A Google search can reveal sites in your industry or niche that can link to your site.
For instance, a quick search on Google for “technology blogs” returns a list of blogs in that niche.
Consider making a list of relevant sites and blogs you’d like to link to your website. You can also track specific articles for outreach, which we’ll talk more about later.
Don’t get discouraged if large sites don’t link to you right away. As your link building strategy gains momentum, you’ll attract links from a variety of reputable sites in your niche.
4. Promote your content
A critical component of your link building strategy is content promotion or outreach.
Without content promotion, you may earn a few natural links, but outreach is your golden ticket to link building success.
After you’ve compiled a list of sites you want to link to you, reach out to relevant blogs, influencers, journalists, or other industry professionals. Be sure to explain why your content is valuable for their readers, and invite them to share and link to your website.
5. Never, ever buy links
Never, never ever. Unless you want your site removed from the Google search results, which you don’t. It may seem like a cheap and quick way to build links, however, these links are often extremely low quality.
It can actually hurt your ranking because it violates Google’s Webmaster Guidelines.
If you buy links for your website, Google could penalize your site, bumping it way down in the SERPs or removing it entirely, and that will definitely not drive leads or sales for your business.
Especially considering over half of web traffic is a result of organic searches.
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