The dimension of online business and digital marketing has seen a vast change in the last few years. Nowadays, every business house needs to have a website. The website is an unquestionable requirement for any online business. Website generally represents business brand for which it ought to be alluring to grab the attention of the customer. From functionality to appearance and from navigation to coding integrity a lot of hard work goes behind the creation of a user-friendly and eye-catching website. Not only those, the web designers and web developers need to work in coordination to produce websites that will be easily located by the search engines, engage customers, and provide good conversion rates. But nowadays, a website no longer acts as a mere representation of an organization, however, it has gone ahead to turn into a marketplace, through which the organization can offer their products and services to the customers. The focus has now shifted, in order to provide a better user experience and to reduce the bounce rate. If you are planning to do a website design for your business, then you need to consider the following six factors mentioned below.

Aim of the Website
The aim and purpose of the website should be clear to the both ends, i.e., the client and the designer. Before embarking on the designing of the website, it’s important to make it clear whom the website intends to serve. It is based on this factor that a website can get more traffic and business leads.

Know Your Target Audience
Every business house has its own set of target audience and works for a niche market. If you are planning to have a website, the first thing you ought to consider is your audience. A survey can be done to find out, who could be the targeted visitors? What will your target audience want from you? After a thorough consideration of this fact, the web designing can be done.

Clean and Appealing Design
Appearance is the first thing that makes an impression. We all know that, ‘First Impression Is the Last Impression. In case of business websites, also appearances and first impressions matter. Based on the first impression it can help a business house to make or lose a deal. A clean and appealing website design is appealing and easy to peruse with intuitive navigation. A clean design can help the viewers to concentrate on the brand and content, as opposed to distracting graphics.

SEO Friendly Design
SEO is an essential part of internet marketing and the website design ought to be SEO cordial. The website must contemplate the SEO component, so that clients or visitors can effortlessly find it on the first page of Google SERPs.

Navigable Layout
An easy navigable design will help you to give more exposure to your site’s content. The navigation process from one web page to another page of the website should be kept simple that is visitors should find the navigation process very easy.

Responsive Design
Advancement of technology has introduced us to modern gadgets like smart phones, tablets, etc. So, for this reason, the first and the foremost thing are to make a responsive website which would be compatible with various devices having different screen size and orientation.

In addition to the above mentioned factors, there are many other factors which need to be considered, when creating a website for business purpose or for personal purpose. From offering engaging content to generating leads, if a website is properly designed, it can bring huge profit for a business house.