#1 Yeah! It’s Free
Anything that comes free is bound to attract a few eyeballs. However, unlike most free applications that push in-app purchases and encourage advertisement viewership, WhatsApp Business is just a simple interface for promoting healthier entrepreneurial ties.
Not just the app, but even the Business API is free to a certain extent, and businesses only have to pay if they send across messages.
#2 Unrestricted Locational Access
WhatsApp is an excellent find for the local businesses, but the issue of locational access doesn’t restrict it. Be it a service or even a product with country-specific visibility, WhatsApp Business is the go-to platform for even the most seasoned entrepreneurs.
Most importantly, it is an accessible interface, offering ubiquitous reach and messaging capabilities that are reliable and efficient. On WhatsApp business, getting real-time updates is certainly a possibility.
#3 Huge, Untapped Potential
Businesses are only restricted by their resources. However, on WhatsApp Business, it is possible to make the best of the marketing capabilities, without even spending a dime. WhatsApp has an overarching user base that spans across diverse age-groups and nationalities.
Therefore, if you have a product or service that makes sense to a specific clientele, WhatsApp Business is the platform to consider.
Moreover, despite the extensive user base, businesses are hardly using the tail-end of this platform. If and when a business gets WhatsApp marketing right, it will always have its hands full with potential and recurring customers.
#4 Broadcasting Capabilities
Provided your customers have a fair idea about your WhatsApp existence, albeit as a business, it is advisable to connect with most of them at one go. Broadcasting is one feature that allows businesses to send across an informative message to multiple clients, provided they have willingly shared their number for interactions. Brands can use the broadcasting capabilities of WhatsApp Business for sharing product information and brand identity.
#5 Better Brand Connections
WhatsApp is synonymous with personalized messaging. Therefore, if you are looking to improve your brand visibility, it is the perfect platform to invest time in. Once you have an audience base on WhatsApp Business, you can strategize the content and make it more brand-inclusive instead of pitching it as outright promotional. Moreover, you can even set a WhatsApp status for catering to an extensive customer base, without even making it look like a direct sales pitch.
#6 Global Engagement
While India boasts of a massive WhatsApp user base, countries like Brazil aren’t far behind. Therefore, it isn’t wrong to infer that if you are planning to market your business in 2020 and beyond, the global visibility and engagement prospects certainly make a great case of unhindered WhatsApp adoption.
That said, once you have a massive user base with global undertones, you can connect with around 256 individuals via chats and almost everybody by setting a simple, businesses-oriented WhatsApp status.
#7 Direct Marketing Options
Here is one messaging platform that comes with a truckload of powerful features, including the read receipts, options to share location, files, images, calling customers for real-time interactions, and more. All these and more lead to the best direct marketing approaches that can get your products out in the open, real quick.
Moreover, the business can pitch direct questions and even conduct surveys across diverse platforms.
#8 Real-Time Customer Support
If you are into a service-based industry, you can quickly avail the real-time interactive ability of WhatsApp to appease your clientele. There are specific customer opt-in features which, if and when accessed, make the clients eligible for real-time interactions with the firm. Businesses then have the freedom and ability to connect directly with the customers.
Most importantly, users are skeptical when it comes to calling, and almost 56 percent of the existing clients prefer to send across messages, to get the issues resolved. Businesses on WhatsApp can use the ‘Quick Replies’ functionality for speeding up customer interactions via the ‘Store and Reuse’ feature.
Apart from that, customer interactions and servicing extend well-beyond the fundamental restrictions of messages. Businesses can put up the away sign for avoiding slow period interactions, whereas they can use other automation techniques to create a certain template beforehand, for chat initiations.
#9 Secure Messaging
Here is one validation that works both ways, but slightly better for the customer-ended interactions. Firstly, a verified business is something every user will like to interact with, especially if the product or service is of interest. While the confirmed sign offers unmatched credibility to businesses, it also renders a sense of security to the proceedings. Apart from that, the messages and even calls initiated via this platform feature end-to-end data encryption.
#10 The Power of your WhatsApp Status
While we did come across this feature a few times during the course of this article, WhatsApp status quotes is one standalone attribute of the Business application that can maximize your saleability, engagement prospects, and even brand identity in an indirect yet responsive manner.
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