Disney, the most well-known and successful multimedia company are setting themselves up to be one of the largest streaming service providers in the industry. Analysts have recently found that Disney’s new and upcoming subscription based streaming service is attracting a lot more interest than the company predicted.
UBS investment bank analysts surveyed 2,000 American consumers aged above 18 years of age and discovered that almost 50% of those surveyed were interested in Disney+ before its release on the 12th of November this year. The analyst said in a note to investors and potential investors “This compares to Disney guidance for 20-30M US subscribers by 2024, or ~20-30% penetration of US broadband households. We view this as a strong result considering Disney+ will not launch until November and marketing for the service has yet to hit critical mass.”
Upon the initial idea that led to Disney creating their own streaming service, the company made plans to remove a large portion of its current media content from many other streaming services like Netflix and make the content exclusively available on their own Disney+ platform.
Adding to his statement the UBS analyst said that “Interest was highest for younger demos as well as higher income households. We continue to see Disney+ as well-positioned in the increasingly crowded streaming video market due to the strength of the Disney brand and content assets.”
In terms of the release of Disney+ the company has definitely made the right decisions, with the release date set for November 12th the company is expected to release pricing for their subscriptions at some point over the course of September to October, and from what Disney have said about their service, we can expect that the costing of a monthly subscription will severely undercut Netflix. Currently it has been said that the subscription will cost $6.99 USD per month, which equates to around half that of Netflix, which is a statement in itself, not only are Disney announcing their launch, they are also subliminally making the announcement that they are going to have content that no other streaming service will have… and its only $6.99. At that price the majority of families with small children and even those with older children will buy it purely on impulse.
Disney’s share price has seen an increase of almost around 20% since their initial announcement of the release of their streaming service.

Michael Yung – Walter International