The global web real-time communication (webRTC) market is growing at a significant rate, due to the increasing demand for webRTC solutions from small and medium enterprises, and increasing employee engagement strategy. The increasing popularity of real-time communication among new generation on social media sites such as Facebook and Twitter make webRTC an attractive market and is further estimated to gain moment in the future.

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The WebRTC is a technology that is used for real-time human voice and video communications. WebRTC is the standards that enable any browser with the ability to share the data and communications without requiring any additional third-party plug-ins or applications.
The web real-time communication facilitates more reliable and realistic communication mode that is monitored with the use of video and voice communication and is thereby helpful for the users to extract valuable information.

The primary factor aiding to the growth of the webRTC market includes increasing demand for web real-time communication solutions from small and medium enterprises. The small and medium enterprises are required to maintain and develop their global presence in this competitive and hyper-competitive world in which mobility and collaboration are the most essential requirement of any organization. The small and medium enterprises are increasingly adopting the technology to fulfill the increasing demand of workers to provide a consumer-like experience.

The use of web real-time communication as a tool to bring enterprise mobility is creating opportunities for this market to grow globally. An organization that is well equipped with the enterprise productivity apps help them to work efficiently and effectively and provides flexibility to its employees to work from the location that is away from the office premise. With the use of smartphones and internet connection the employees are able to move away from their offices. The increasing employee engagement strategy is another factor that is creating opportunities for this market to grow globally. The increasing adoption of smart devices has made the interaction among the business enterprises more convenient and easy.

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The WebRTC market is expected to witness the fastest growth in the Asia-Pacific as the region is witnessing greater opportunities, increasing adoption of WebRTC and technological advancements in this region.

Some of the major players offering the products and services in the global web real-time communication industry are AT&T Inc., Tokbox Inc., Apidaze, Avaya, Inc., Cisco Systems, Inc., Genband Inc., Dialogic Corporation, Polycom, Inc., Oracle Corporation, Twilio, Inc., Quobis and Cafex Communications, Inc.

Source: VynZ Research