The global video streaming market has been observing a significant growth due to increasing demand of video streaming on mobile devices. Video content is used by various large and small and medium enterprises for storing information as there has been a growing need for video content delivery network and increasing demand for digitization in delivery network of the business organization.

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The increasing usage of mobile device for video streaming is driving the demand for global video streaming market. According to a recent study, the global mobile phone subscriptions exceeded 2 billion in 2013 and it is expected to reach subscription of 8 billion by 2019. With an increase in demand of mobile devices there has been increasing number of cases witnessing mobile data traffic. According to a report published by Cellular Telecommunications Industry Association (CTIA) - The Wireless Association, the U.S. consumers that use wireless devices are using large amount of data with almost 75 per cent faster data speed.

Smartphones are preferred over other devices such as laptops and it has become “go-to” devices for all the consumers globally for checking e-mails, reading, listening to music and researching. The increasing reliance of consumers on mobile devices has developed data-hogging habits among the users. The smartphones are developing new trend among the users to post videos on social networking sites and streaming videos to watch movie. This shifting trend of users has led to increasing the demand on networks and making videos one of the largest bandwidth trends. Moreover, around 50 per cent of viewers are streaming online videos from their smartphones. The increasing usage of cloud-based video streaming solutions is helping the video streaming market to grow globally. Cloud-based video streaming solutions is allowing small enterprises to adopt video streaming solutions without incurring huge expenses on IT resources.

Market Segmentation

1) Insight by Solution

On the basis of solution, the global video streaming market is segmented into:

· Internet Protocol Television

· Pay TV

· Over the Top (OTT)

Among these segments, OTT is witnessing extensive application and adoption in smart devices such as phones, laptops and tablets. OTT used for viewing TV content with the help of internet without requiring the viewers to subscribe such as Time Warner Cable and Comcast.

2) Insight by Platform Type

The market can be segmented into two types:

· Smartphones and Tablets

· Smart TV

· Laptops and Desktops

· Gaming Consoles

Of all, smartphones and tablets are observing increased momentum and market growth in the video streaming market across the globe. The development of mobile applications has enhanced the business opportunities of small business enterprises along with generating a large market base for particular content.

3) Insight by Deployment Type

On the basis of deployment type, the market is divided into two types:

· Cloud

· On-Premises

Of all, Cloud-based video streaming market is anticipated to witness faster growth during the forecast period since cloud media streaming helps the users to solve the problem of encoding video content and resolves compatibility issues.

4) Insight by Type

On the basis of type, the market is divided into two types:

· Video-On-Demand Streaming

· Live Linear Streaming

Among these two segments, live linear streaming is anticipated to witness faster growth during the forecast period due to its ability to provide ease of viewing and time shifting ability to the users.

5) Insight by User Type

On the basis of delivery mode, the market is divided into three types:

· Large Enterprises

· Small & Medium Enterprises

Among these segments, small & medium enterprises are expected to witness faster growth in the video streaming market since videos are considered to be most engaging platform in order to attract large audience base for several business organizations.

6) Insight by Services

On the basis of services, the global video streaming market is categorized into:

· Consulting

· Training & Support

· Managed Services

Of all, the training & support services are anticipated to witness the fastest growth during the forecast period. The growth of this segment is attributed towards increasing benefits provided by video streaming in corporate training across the globe.

7) Insight by Industry

On the basis of industry, the global video streaming market is categorized into:

· Media & Entertainment

· IT and Telecom

· BFSI

· Government

· Retail

· Education

· Others

It has been observed that streaming has grown exponentially in 2017 in media & entertainment industry and is further anticipated to grow during forecast period. The growth of this domain is attributed towards shifting trends among the users related to consumption of particular content and furthermore radically altering the display of videos by various artists and industries across the globe.

Industry Dynamics

1) Growth Drivers

Factors that have been acting as the driving factors for the growth of this industry are:

i. Increasing adoption of Video-As-A-Service (VaaS)

ii. Increasing demand for online video

iii. Extensive demand for on-demand streaming

iv. Excessive utilization of videos in corporate training

2) Challenges

The major challenges faced by the key players in this industry are:

i. High cost pertaining to development of content

ii. Complexities pertaining to video streaming such as technical problems and network connectivity

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Geographic Overview

· Asia Pacific — Japan, China, India, Australia, South Korea, and Rest of Asia-Pacific

· North America — US, Canada, and Mexico

· Europe — UK, Germany, France, Italy, Spain, Russia, and Rest of Europe

· Rest of the World – Brazil, South Africa, Saudi Arabia, U.A.E., and Others

Geographically, North America is the largest market for video streaming since wireless technology has significantly impacted the demand of video streaming in the region. After some years the online streaming market is expected to increase in the region with new services being offered by the company such as Hulu. The company has launched a live TV broadcast and cable network channels which will help in altering DirecTV Now streaming service and will gain wider acceptance for video streaming market among the users in North America.

Asia-Pacific is expected to witness the fastest growth in this market. Large social media companies like Twitter Inc. are capitalizing on the increasing popularity of video streaming. Twitter has signed deals with the National Football League and National Basketball Association to attain large audience for their services. Facebook has also observed increasing revenue in this region, especially from Indian market as it has observed increasing popularity of the video streaming feature among the citizens of this country. The company has developed deals with several celebrities and media and entertainment companies in the region to produce videos for Facebook Live. Moreover, this will further help in strengthening the market for video streaming in Asia-Pacific in the near future.

Competitive Insight

The Key players operating in the global video streaming market are Microsoft Corporation, Akamai Technologies, Amazon Web Services, Ustream, Cisco Systems, Adobe Systems Incorporated, Netflix, Inc, Apple, Inc., Google Inc., and Hulu.

Source: VynZ Research