The increasing incorporation of wireless technology by various business organizations in order to develop enhanced understanding about their customer is the major factor driving the growth of the global wi-fi analytics market. The information retrieved from wi-fi analytics technique helps the companies in targeting large customer base in order to position their events and promotions in the minds of the customer.

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Increasing competition among various e-commerce sites, increasing initiatives undertaken by the government towards smart city project, increasing utilization of big data among various brick and mortar stores are the key factors that are driving the growth of global wi-fi analytics market at a rapid pace. With the help of wi-fi analytics technology business organizations are able to engage their customers effectively with extensive personalization in providing their services.

North America is the largest wi-fi analytics market due to increasing adoption of big data analytics by several organizations in this region and increasing investment towards the latest technologies by key players.

Asia-Pacific is anticipated to witness the fastest growth in the wi-fi analytics market during the forecast period due to increasing penetration of smart devices in the region along with increasing adoption of wi-fi analytics technology from various restaurants and stores in the region.

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Increasing activities related to research and development, efficient product positioning amongst the customers along with enhanced infrastructural facilities in several companies are the factors leveraging the growth of wi-fi analytics market across the globe. The market structure for wi-fi analytics market is a consolidated structure and the key players operating in the global wi-fi market include Purple, Zebra Technologies, Skyfii, Fortinet, Yelp, Euclid, Ruckus Wireless, July Systems and Cloud4wi.

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