On the basis of flavor, the e-cigarettes market globally is segmented into sweet, tobacco, beverage, botanical, fruit, watermelon and others.

Among these segments, tobacco is anticipated to generate the largest revenue by 2024 since combination of menthol and tobacco in e-cigarettes help the users to quit smoking since it resembles traditional cigarette flavor. This flavor is majority contributing towards the growth of e-cigarette market across the globe.

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The growing popularity of vaping devices has led to the introduction of new flavours and fragrance. Flavours like menthol, mint, chocolate, cola and different fruits are attracting more and more customers to adapt them. This trend is expected to continue and contribute to the e-cigarette market.

Increasing awareness of the hazardous effects on health due to smoking and changing lifestyle and preferences are the key factors attributing towards growth in the e-cigarette market. The electronic cigarette is less harmful than a regular cigarette, which has resulted in the development of alternatives that have helped consumers quit traditional cigarettes.

North America dominates the e-cigarette market due to earlier advancements in the technology of this segment and increasing disposable income of citizens of countries such as the U.S. and Canada.

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Key players in e-cigarette are putting their efforts in investing into research and development activities. Many prominent players are acquiring the established business plaers to deliver next-generation products.

The prominent players in the e-cigarette market are British American Tobacco plc, Altria Group Inc., Japan Tobacco Inc., Imperial Brands plc, Philip Morris International Inc., VMR Products LLC, NJOY Inc., International Vapor Group, Vapor Hub International Inc. and FIN Branding Group LLC.

Source: VynZ Research