The global clickstream analytics market is growing at a significant rate, due to the increasing transition from conventional techniques to advanced e-commerce and analytics techniques, and massive adoption of e-commerce across several industry verticals. The development of multichannel marketing platform helps in integrating traditional and emerging challenges of the organization.

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On the basis of the component, the market is subdivided into software and services. Of both, the categories, the services market is predicted to observe the higher growth during the forecast period as large enterprises as well as small and medium-sized enterprises are outsourcing third-party vendors for consulting services.

The primary factor driving the growth of the clickstream analytics market include the rapid adoption of mobile technology that helps in providing multiple digital touch points to the user. The clickstream analytics market is growing at a rapid pace owing to the increasing transformation from traditional techniques to digital techniques and a huge increase in the volume of clickstream collected data.

The increasing usage of multichannel marketing is creating opportunities for the clickstream analytics market. Multichannel marketing helps the business organizations to reach their customers in the most effective way possible. It deals with the interaction of the organization with the customers using the combination of several direct and indirect communication channels.

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Some of the key players operating in the clickstream analytics market include Adobe Systems Incorporated, AT Internet, Alphabet, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Connexity, Inc., Hewlett Packard Enterprise Company, Jumpshot, Inc., Splunk, Inc., Talend S.A., Verto Analytics, Inc., Webtrends and Vlocity, Inc.

Source: VynZ Research