Singapore, August 26, 2014 - MicroAd Singapore Pte. Ltd. (CEO: Kentaro Watanabe; hereinafter referred to as "MicroAd Singapore"), a leading Online Ad Platform company in Asia-Pacific (APAC), has established a local subsidiary, "MicroAd Korea, Inc." (hereinafter referred to as "MicroAd Korea"), to launch its Ad Platform business in South Korea, as part of its significant expansion plan in the APAC region.

MicroAd Korea is introducing "MicroAd BLADE", an integrated management platform for online display advertisements, to the advertisers and agencies in South Korea. MicroAd BLADE has proven successes in maximizing advertisers’ return on investment (ROI) through its highly precise targeting and Real-Time Bidding (RTB) system. Since its initial launch in 2011, MicroAd BLADE has served more than 8,000 satisfied advertisers through MicroAd’s offices across 9 countries, including Japan, China, Hong Kong, Taiwan, Indonesia, Singapore, Vietnam, India and the Philippines.


When the online market in South Korea has witnessed astonishingly rapid growth, the online advertising technology, such as Online Ad Platform, is undergoing relatively low penetration. Yet, a recent study by MAGNA GLOBAL shows that the country’s total programmatic spend will be the highest in developing Asia this year whereas its RTB spend will continue to rise and dominate in the region with a market share of 31% by 2018 (Chart 1), leading it to be a non-negligible market opportunity for MicroAd.

Chart 1: RTB shares in developing Asia (click to view)

Source: The International State of Programmatic, MAGNA GLOBAL

"We are glad to bring MicroAd BLADE into the Korean market to provide the local advertisers and agencies with highly effective online advertising solutions," said Taiyo Tanisawa, CEO of MicroAd Korea. "Our target is to achieve over 2 billion won of sales revenue and to serve more than 300 advertisers in South Korea by September 2015."

About MicroAd BLADE:
MicroAd BLADE is a leading Online Advertising Platform for display advertisement management, which integrates with major Ad Exchanges and Supply-Side-Platforms (SSPs). It is offered in Japanese, English and Chinese languages and supports Japanese Yen, US Dollars and Chinese Yuan as transaction currencies. Its ad servings are available on PCs, mobile devices and smartphones.

MicroAd Korea, Inc. Company Profile:
Company name: MicroAd Korea, Inc.
Location: #1235, Seocho-daero 77gil-54, Seocho-gu, Seoul, Korea
Established: August 11, 2014
CEO: Taiyo Tanisawa
Director: Kentaro Watanabe
Director: Gaku Takimoto
Capital: 250,000,000 KRW (Approximately US$ 240,000)
Operations: Ad platform /Ad serving

MicroAd Singapore Pte. Ltd. Company Profile :
Company name MicroAd Singapore Pte. Ltd. http://bit.ly/1latyZo
Location 10 Anson Road #09-04 International Plaza Singapore 079903
Established August 16, 2012
Capital SG$ 2,680,000
Representative Kentaro Watanabe, CEO
Operations Regional Headquarters of S.E.A. & India

Inquiries about this press release :
Sales inquiries: Taiyo Tanisawa
Telephone: (+82) 02-534-0372 E-mail: [email protected]
Media inquiries: Mio Matsumoto / Charmax Cheong (PR Department)
Telephone: (+65) 6225-9589 E-mail: [email protected]


Press Contact:
Mio Matsumoto
MicroAd Singapore Pte. Ltd.
10 Anson Road #09-04 International Plaza Singapore 079903
65-6225-9589
http://www.microad.co.jp/en/