Hand wash is the most commonly used hygiene product in every situation where personal hand hygiene is concerned. The global hand wash market is expected to grow in the coming years owing to increase in usage due to awareness of health hygiene. Moreover, the awareness of personal hygiene has increased in COVID-19. There is an increase in the prevalence of diseases like influenza, diarrhea, intestinal disorders, and others. In addition, dust and environmental pollution is also on a rise.This boosts the adoption of hand wash in daily routine.

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COVID-19 Impact analysis

• The hand wash market and its products experienced demand prior to COVID-19 as majority of population started personal hygiene awareness long back. Since then the market is experiencing rapid growth.

• Moreover, COVID-19 has led to a huge surge in demand for medical supplies such as personal pocket size hand wash products and hand sanitizers. Manufacturers of these products introduced innovative design of bottles to attract the customers toward the market. Many herbal products got chance to introduce their product in the market and compete with the big players.

• Manufacturers of these products have a chance to capitalize this increased demand for medical supplies to ensure adequate and continuous supply of personal protective equipment in the market. Therefore, COVID-19 is expected to have a significant impact on the intracranial stents market.

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Top Impacting Factors

• The most important driver that boosts the growth of the hand wash market is increase in awareness and usage of personal hygiene products.
• However, varying raw material prices and availability of substitute products hinder the market growth.
• Contrarily, investments in marketing strategies relating to personal hygiene and creating awareness of COVID-19 through media impacts the market growth. Requirement of hand wash products has experienced an
increase in the last two years.

Market Trends

Introduction of Shower gel in personal hygiene

Shower gel has been the fastest growing market in India as it is one of the safest method to cleanse the whole body rather than only hands. Although it is the new product still for Indian customers however the demand for this product is rising considerably as consumers are spending more on health and hygiene. Nivea has introduced Mens Active Clean Shower gel which is basically used by men to clean their body while taking shower.

Includes active ingredients in it like active charcoal which works as a magnet and cleanse the skin thoroughly. Considering this product with hand wash is still a better option as some products of shower gel are used as hand wash at sometimes but it cannot go vice versa. This line of product is available for both men and women. Kids shower gel are still the new product for majority population in many Asian countries.

Surge in development of varied hand wash

Reckitt Benckiser developed a product named Dettol Gold, a product which offers better protection from germs and new viruses or illnesses. This product has its own range in which it consists of bar soap and liquid hand wash in two variants like classic clean and daily clean. The product protects children from germs causing bacteria which is anticipated to encounter and offers a world class sensorial experience.
Johnson Professionals launched a product called AgroBac Pure foam a new antibacterial foam soap. Such new products are anticipated to boost the market growth.

Regions Covered:
North America, Europe, Asia-Pacific, LAMEA.

Segments Covered:
Product Type, End User, Distribution Channel, and Region.

Companies Covered:
Unilever, Procter & Gamble, Johnson & Johnson Services, Inc., Reckitt Benckiser, Lion Corporation, The Caldrea Company, Henkel Corporation, 3M, Medline Industries, Inc., Amway.

Key Benefits of the Report

• This study presents the analytical depiction of the HAND WASH industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the HAND WASH market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the HAND WASHmarket growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed HAND WASH market analysis based on competitive intensity and how the competition will take shape in coming years.

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