Azorubine is a synthetic red food dye from the azo dye group. It is a red to maroon powder used for the purposes where the food is heat-treated after fermentation. It can be used in blancmange, marzipan, Swiss roll, jams, preserves, yoghurts, jellies, breadcrumbs, and cheesecake mixes. It is also present in Oraldene Mouthwash.
Azorubine is commonly used in the UK, but it is a prohibited food additive in Japan, Norway, and the U.S. A study commissioned by the UK's Food Standards Agency found that when used in a mixture of other preservatives, it was observed to increase the levels of hyperactivity in children.
The growth of the global Azorubine market is driven by food & beverage industry, such as dried fruits, cheese, and some alcoholic beverages as they are cheap to produce and more stable than most natural food dyes.

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COVID-19 Impact analysis

• The widespread coronavirus has pushed the world into a global pandemic, and this pandemic has a severe impact on the global economy. Almost all industries and markets are suffering from various challenges and struggling to increase their business. The global food & beverage industry is witnessing the severe effects of the global pandemic and it has witnessed the decreased sales growth and reduced production across the globe. These factors will have a short-term impact on the global food color market, but in the long run, the impact of a global pandemic is yet tough to presume.

• The strict lock down conditions as a part of precaution to curb the spread of this virus has led to declined sales and revenue in the Azorubine business. The disruption in the supply chain and the temporary closure of sales channels also added to this distress. The same trend is likely to continue for some time in future or at least till the release of a proper vaccine for COVID-19. While food and beverage manufacturers and processors are more likely to be affected by a shortage of labor and raw materials needed for the production process, food service and retail outlets must be facing more intense challenges from the beginning. For food retailers, the challenge would be to face the possibility of an irregular influx of consumers and, on the other hand, also assess the possibility of storing food products and beverages to ensure business continuity consumer access to the products they intend to buy.

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Top Impacting Factors

• The food colorant market in the UK is driven by easily available raw materials, which include fruits & vegetables and increased consumption of packaged food, including beverages, ready to eat foods, and other products. Consumers in the UK alignnatural products with superior quality. For instance: colors derived from well-known sources, such as beetroot, grapes, cabbage, and paprika, are more readily recognized and accepted by consumers. In the UK, rise in food safety concerns are pressurizing manufacturing to adopt clean labels, thus triggering the demand for natural colors.

• The growing health concerns among the consumers have increased the demand for natural products in their everyday diet. This, in turn, increased the application of natural food colorants such as Allura red, ponceau 4R, quinoline yellow and others in the food & beverage industry. Natural Food Coloring in the food & beverages industry Is gaining popularity with an increasing number of natural food colors and dyes being produced commercially. Innovation in natural food colors to mitigate the application challenges faced by the food industry is one of the key approaches adopted by the companies so as to meet the propelling consumer's demand.

Market Trends

Natural Food Colorants Dominates the Overall Market

The increase in health concerns among the consumers boost the demand for natural products in their everyday diet. This, in turn, increased the application of natural food colorants, such as Allura red, carmoisine, ponceau 4R, quinoline yellow, and others, in the food & beverage industry. Natural Food Colouring in the food & beverage industry is gaining popularity with an increasing number of natural food colours and dyes produced commercially. Innovation in natural food colours, to mitigate the application challenges faced by the food industry, is one of the key approaches adopted by the companies to meet the propelling consumer demand.

The Confectionery Segment holds a Prominent Share

The consumption of sugar confectionery in France is expected to increase, assisted by the growth in population, development in the retail market, and stable economic growth. Moreover, manufacturers are involved in research and development to introduce new products with innovative flavours and healthy ingredients. The factors, which are expected to drive the demand in the near future are an increase in gifting trends and growth in the retail market.

Regions Covered:
North America, Europe, Asia-Pacific, LAMEA

Segments Covered:
End User, Nature, and Region

Companies Covered:
Sigma-Aldrich Co. LLC, Sunfoodtech, Cathay Industries, CHR Hansen Holding A/S, LOBA CHEMIE Pvt. Ltd., Magnil Dye Chem., DSM, Dynemic Products Limited, Standardcon Pvt. Ltd., Archer Daniels Midland Company.

Key Benefits of the Report
• This study presents the analytical depiction of the Azorubine Market industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Azorubine market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the Azorubine market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed Azorubine market analysis based on competitive intensity and how the competition will take shape in coming years.

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