Atole is a hot Mexican beverage typically made from masa (corn dough) or masa harina (dough flour), water, and spices. Sometimes it is made with oatmeal, rice, barley, or wheat instead of masa.It is a popular breakfast dish that dates back to the time of the Aztecs and Mayans.
Atole is traditionally drunk at celebrations of ‘Dia de los Muertos’, or the Day of the Dead, a celebration that happens on November 1 and 2 to celebrate and remember those who have passed away and during Christmas season.
The drink is commonly prepared by toasting the masa on a griddle before mixing in water, sugar, vanilla, and cinnamon. Some recipes call for adding fruit or nuts, and a version made with chocolate is known as champurrado. The consistency can vary from thin and runny to thick like porridge.
The drink is often served for breakfast or as an after-dinner snack. Its consistency reminds us of a thin cream of wheat, so it makes sense that it is often served for breakfast like cream of wheat or oatmeal.
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COVID-19 Impact analysis
• While increased sales have helped many grocery stores, these businesses face challenges in keeping workers and shoppers safe from a virus whose properties are not yet fully understood. In addition, the greater use of disinfectants, and physical changes to stores, are driving up costs. With many consumers turning to online shopping, smaller grocers, in particular, are using third-party delivery services to get goods to consumers. But delivery companies have their own problems, including delayed deliveries and labor disputes, and some stores are exploring alternatives, hiring their own shoppers and deliverers. But those added costs could put retailers’ already slim margins at risk.
• For distributors, the impact of restaurant and hotel closures has been profound. To compensate for lost business, some are seeking to supply retail grocers instead. Yet this transition involves potential obstacles, from establishing new relationships to adjusting food packaging for individual consumers. Adding to the difficulty is uncertainty as restaurants begin to reopen, and whether that market will bounce back or remain significantly diminished for as long as social distancing continues.
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Top Impacting Factors
• Now is a time for companies to closely examine revenue figures for specific products and product lines to see where the shortages are and what adjustments may be needed to keep store aisles and shelves full. Store owners also need to monitor supply chains for possible snags. For example, some food processing plants have had to close, and stores that anticipate problems may be able to prepare for potential shortages and keep customers informed.
• Retailers should also pay special attention to their expenses. With profits under pressure as stores alter their spaces and practices for safer shopping and working, some price adjustments could be necessary. Distributors and others that have lost customers may need help with liquidity. Deferring loan payments and tapping government support programs may help, and companies with concerns about liquidity, credit and debt should speak regularly with their relationship bankers to discuss what options may be available to them.
Market Trends
Tech-enabled transparency is clearly critical
Early in the pandemic, headlines across the country focused on outbreaks at food manufacturing plants. As a result, more consumers have looked critically at where their food comes from and who makes it. Experts say that theme will continue in the next year, with technology working to make food and workers more safe.
Innova Market Insights said that transparency throughout the supply chain will dominate as the top trend of the year, with six in 10 consumers interested in knowing more about their foods’ origin. The firm said that can be achieved with new packaging technologies such as invisible barcodes.
In addition to smart packaging, food producers are also increasingly using blockchain to track products from farm to table, including coffee. Blockchain can help if there is a recall and can provide better traceability.
Regions Covered:
North America, Europe, Asia-Pacific, LAMEA.
Segments Covered:
Type, Distribution Channel and Region.
Companies Covered:
Klass Time,
Nestlé,
PepsiCo,
Tres Estrellas (Grupo La Moderna),
Unilever,
Los Chileros De Nuevo Mexico,
HERMEL SA de CV,
Cerveceria Centro Americana S.A.
Key Benefits of the Report
• This study presents the analytical depiction of the Atole Market industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Atole market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the Atole market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed Atole market analysis based on competitive intensity and how the competition will take shape in coming years.
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