One of the oldest and the most desired specialization in a management course is marketing. With the recent trend of rapid digitalization, almost every company gives high priority to the marketing team which attracts customers towards the company and manages the competition. Marketing is always associated with a rewarding income and a career that has plenty of space for growth.
What will you learn from the program?
Marketing is an act of advertising or promoting a product or a service to a wider audience.
An MBA program in marketing would cover the following aspects -
Market trend analysis
Campaigns for marketing
Customer demand and behavior
Planning with strategy
Profit
Demand and supply analysis
A marketing career would require many other equally important skills to get the best out of it.
Presentation skills: Be it a common man or a professional-client, marketing personnel should be able to present himself in an appealing way for a successful deal-making. It is all about marketing yourself to the client. A management degree would help you master the communication and presentation skills.
Building a network: You would learn to communicate with people and build a professional network around you like peers, friends, and so on.
Stress handling: A business management course itself has its pressure of handling things and learning within a given deadline. This prepares you indirectly to handle the workload in the given time limit. Also, meeting new people and improving your sales or promotion would be more than stressful as one could never predict outcomes. Being patient is what makes you stand out in convincing a client.
Leadership: For a long term success and going up in the hierarchy, leadership skill is the one that gives you a strong base. Become the captain of the ship and lead the team effectively.
Scope of marketing management program:
After an MBA or PGDM in marketing, there is a lot of scope for a career in many sectors. You could get placed as a sales executive or a manager.
A management degree eventually opens the door for becoming an entrepreneur where you can excel with the marketing skills to gather the customers and the audience for your business.
Every company invests a lot in the department of marketing professionals. With the marketing skills, a candidate could do much more than getting down to the ground and working with the customers. They plan brand campaigns, marketing ideas, advertisements and do ground research on the target market.
The scope of the marketing specialization is vast depending on the interest and the capabilities of the candidate. The recent trend of digitalization calls for the need for digital marketing in every field. An MBA in marketing would give you a solid base for excelling in the field of digital marketing with additional knowledge on the digital world.
Pursuing PGDM with specialization in marketing at Lexicon MILE will help you gain expertise in the field of marketing with improved strategic planning skills, customer behavior analysis and much more. The program gives an in-depth knowledge of brand management, digital marketing, integrated marketing, and so on.

About Lexicon MILE:
The Lexicon Management Institute of Leadership & Excellence (Lexicon MILE) belongs to the rich legacy of Lexicon Group of Institutions, Pune established in the year 1999, well known and reputed in the education industry. More than 12,000 students are shaping their career under the illustrious Lexicon Group of Institutions.
Lexicon MILE, founded in the year 2009 and well known all over Pune as the Oxford of the East and its chain of Lexicon CBSE and Lexicon Kids Pre-Schools boasts of a legacy of quality and value driven education, rolled out to Punekars, over the years. Today Lexicon MILE has come a long way, in a short span of nine years, to be known as the most sought after B-School, in eastern Pune, equipped with a state of the art campus and a studio finish building with Air Conditioned and CCTV enabled facilities of Classrooms, Seminar Halls, Auditoriums, Library, Common Rooms etc.
Ranked 29th all over India by Times of India rankings of 2018 and as ranked as one of the Top 50 B-Schools in all prominent Business Surveys by Business Journals & Magazines like Business Standard, Business World etc., Lexicon MILE is a premier Management Institute known for its value-based academic excellence and world class management education, which nurtures young skills, abilities and perspectives, with defined pedagogies, resulting in the holistic development of an individual.
The Lexicon Management Institute for Leadership and Excellence has been actively engaged in creating and nurturing Management professionals who are not only the ‘Pride’ of Lexicon MILE, but also, the ‘Privilege’ of their parents and most importantly, a source of ‘Power’ to their companies.
Lexicon MILE is committed to serving our communities by recognizing the diversity of Indians. Students across the country from up North to down South, from East to West are enrolled with us, to meet their professional needs of an enriched corporate life. With a large base of Lexicon MILE alumni in the corporate today, spread across the globe, we encourage personal and professional development through value based education as a foundation for life-long learning. Lexicon MILE lives the culture of transparency and liberalism in all its initiatives. With a rich pool of faculty both from the Academics as well as Corporate worlds, first-class quality of students, superior systems and processes that blend Indian culture and contemporary practices / policies, Lexicon MILE is today consistently rated as one of the best B-Schools in the city of Pune.
Contact Us:
Lexicon MILE
MILE Tower, GATE No 726, Pune-Nagar Road, Wagholi,Pune, Maharashtra 412207
Website: http://lexiconmile.com/
Email: [email protected]
Contact No:+917276816262, +919146014950, +919717536537