Market Scenario:
Companies such Samsung electronics Ltd. (South Korea), Google Inc. (U.S), Qualcomm Inc. (U.S.), Microsoft Corporation (U.S.), Blippar (U.K), are the leading providers of mobile augmented reality solution in the global market. On October 18, 2017,Samsung electronics Ltd announced the internet of things services under SmartThings along with the advance technologies in augmented reality. The latest smartphones and tablets are integrated with the sensors, processing, and displays for mobile which is used for augmented reality applications.
The next generation mobile augmented reality and emerging internet of things are the driving factors for the mobile augmented reality market growth. Internet of things and artificial intelligence, are rapidly giving rise to a new digital reality which is widely used in mobile augmented reality. Wearable devices and hands-free devices are becoming popular among consumers, which is propelling the market growth. Furthermore, artificial intelligence and growing mobile expansion are fueling the market growth of mobile augmented reality.

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Segments
The global mobile augmented reality market is segmented into component, applications, end-users, and region. The component is further segmented into hardware and software. Further, the hardware is sub-segmented into 3D graphics system, GPS system, wireless network, displays, sensors and others. The application are segmented into smartphones, smart glasses and wearable, tablets, personal digital assistants and game consoles. The end users segment is sub-segmented Telecommunication, Gaming & entertainment, enterprises (E-commerce, advertising and healthcare), and public sectors (Education, Government, Military) and others. The market is spanned across regions including North America, Europe, Asia Pacific, and rest of the world.

Key Players
Some of the prominent players in the global mobile augmented reality market Qualcomm Inc. (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), Blippar (U.K.), Infinity augmented reality (Israel), Apple Inc. (U.S.), DAQRI (U.S.), Samsung electronics Ltd. (South Korea), Google Inc. (U.S.), Elsevier (Netherlands), Intel Corporation (U.S), HCL Technologies Limited (India), CORDIS (U.S), and Catchoom technologies (Spain) among others.

Regional Analysis
The regional analysis of Mobile Augmented Reality Market is studied for regions such as Asia Pacific (China, Japan, India), North America (the U.S., Mexico, Canada), Europe (the U.K, Germany) and Rest of the World. North America is one of the leading regions of the world in terms of market share. The mobile augmented reality market in this region has a huge demand due to the growing investment in smart devices, which is propelling the market growth to a large extent. The mobile augmented reality market in Europe is expected to witness rapid growth in the forthcoming period. Whereas, Asia Pacific countries such as China, Japan, and India is an emerging mobile augmented reality market, which is expected to grow at the highest CAGR in the coming years.
The global mobile augmented reality market is expected to grow at USD ~70 billion by 2023 at a CAGR of ~61% during the forecast period 2017-2023.

Industry News
Feb 18, Augmented reality: To bring ARCore to China, Google Inc partners with three Chinese OEMs
Google Inc partnered with three Chinese OEMs Xiaomi, Samsung and Huawei who have devices that supports ARCore since most of the Google services do not work in China due to internet censorship. These devices would be higher-end smartphones. As ARCore itself works on device, China’s internet censors cannot hamper the services once the apps are downloaded to the phone.
Nov 17, Apple Inc acquired AR based startup Vrvana.
Vrvana a Montreal, Canada based augmented reality startup is acquired by tech giant Apple Inc at $30 million. Vrvana is behind the Totem virtual reality headset, which never shipped to customers but has excellent reviews. Apple said that it is building the augmented reality hardware as it is working on augmented reality technology. Apple recently released iOS 11 which includes ARKit- that enables developers to build AR apps for iPhones.

Intended Audience
• Mobile augmented reality companies
• Mobile augmented reality providers
• Technical universities
• System integrators
• Managed Security Service Providers
• Professional service providers
• Research and development companies
• Market research and consulting firms
• Solution providers
• Technology standards organizations
• Technology investors
• System Integrators

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LIST OF TABLES
Table 1 Global Mobile Augmented Reality Market: By Region, 2017-2023
Table 2 North America Mobile Augmented Reality Market: By Country, 2017-2023
Table 3 Europe Mobile Augmented Reality Market: By Country, 2017-2023
Table 4 Asia-Pacific Mobile Augmented Reality Market: By Country, 2017-2023
Table 5 Middle East & Africa Mobile Augmented Reality Market: By Country, 2017-2023
Continued…..

LIST OF FIGURES
FIGURE 1 Global Mobile Augmented Reality Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Five Forces Analysis Of Global Mobile Augmented Reality Market
FIGURE 4 Value Chain Of Global Mobile Augmented Reality Market
FIGURE 5 Share Of Global Mobile Augmented Reality Market In 2017, By Country (In %)
Continued…..

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