Introduction

Current social media trends are a direct result of the epidemic and its widespread disruption, which created a specialized clientele with specific needs. As more people have gotten used to living virtually, technology has advanced in many ways, and consumers are working hard to change society at the same time.

Social media has ingrained itself into people's daily lives and habits. Some people are so dependent on it that they check their social media feeds as soon as they wake up. Businesses and marketers swarm social media sites in the hopes of connecting with their target audience. On the other hand, social media is overrun with content, and there is the fierce rivalry. Without a clear social media marketing approach, it may be difficult for you to stand out. Following the most recent social media trends will help your strategy succeed and set you apart from the competition.

Here are the top 5 social media trends for 2022 and beyond that you need to be aware of:-


1 . Using Instagram Stories for Marketing
85% of Instagram users follow at least one brand, and 50% of users discover a business's items through the story function. Nevertheless, not every brand makes use of it, which is the equivalent of placing one table in your restaurant when there is space for two. First off, tales are a terrific supplement to your regular updates and are displayed at the top of the app. You may promote your customers on Instagram Stories, share your brand's story, collaborate with influencers, make polls and quizzes, and even go live solo or with collaborating with other creators

In order to diversify their content and keep things interesting, brands are turning more and more to IG Stories. It is hard to ignore the valuable resource that stories provide for brand marketing.


2. Streaming services for SVoD Making a Fortune-

Online streaming and video-on-demand go hand in hand. During the pandemic, the subscription video-on-demand (SVoD) model has flourished and is demonstrating its tenacity. For many users, SVoD services feel like a need, and they now compete with the water bill for space in the monthly budget. Additionally, they frequently accommodate multiple people. In terms of subscriber count, Netflix is followed by Amazon, Disney+, HBO Max, Peacock, and Hulu. some markets are set for a decline. For the past three consecutive quarters ending in Q4 2021, new SVoD customers have preferred Amazon Prime Video over all other options. In 2022, the content will reign supreme, and you'll want your company to be active on social media.



3. The Increasing penetration of Virtual Reality-

As the pandemic emerged, VR evolved from being a niche curiosity to being widely used. Undoubtedly, early broad lockdowns contributed significantly to it, as did Meta's well-known Oculus Quest VR device. Naturally, VR headsets and gaming are at the forefront, but there are a lot of other innovative applications as well. People exercised outdoors, took virtual reality tours of exotic destinations like the Vatican, and even used Vroom to buy cars online.
Late in 2021, Facebook changed its identity and pledged to make a large investment in the creation of the metaverse, a network of connected virtual worlds. Although it has been difficult to make the metaverse lucrative, virtual reality has a stronghold in the entertainment sector. Through 2030, the market for VR headsets is anticipated to expand at a CAGR of 28%.

In this sector, keep a look out for changes since everyone will be vying for Meta's product visibility. Social listening will provide important consumer data to guide your efforts, whether you're incorporating your brand into new games and platforms or learning the vernacular for an upcoming campaign.

4. Podcasts are dominating the globe-

Podcasts existed in the past, much like streaming services. However, as more people choose to work from home, the on-demand feature of podcasts gained appeal to a wider audience. From 274 million listeners in 2019 to 383 million in 2021, the market for podcasts increased. For a total audience of 424 million unique listeners this year, another 40 million are anticipated to be added.
Age-related growth slows down and is greatest for those between the ages of 18 and 34. As the podcast industry has grown, brands have taken note and entered the fray. Brands that haven't yet joined the podcast revolution can use their social listening capabilities to see how they may participate in the conversation. If you don't, your rivals probably will. Huge internet discussion has 60% favorable sentiment over the past three months, which is a healthy level of positivity.

5. The Use of Real-Time Marketing Intelligence on Reddit-

Brands frequently ignore Reddit, but this should not be the case. Like many other social media networks, it is not overly flashy or in your face, but its users take it very seriously. Considering that it's a goldmine for customer input, your brand should join in (VoC)
Given that Reddit counts 430 million active monthly users, there is a lot of that to be had. That was sufficient to avoid Twitter last year, and because the platform hasn't released updated figures, that may still be the case. A site is a go-to place for many people conducting their due diligence on new items or ideas since users talk extensively about companies and products on it. Additionally, since Reddit discussions and content are mostly text-based, it's simple to incorporate them into your social media listening tools to gather market research and identify gaps in your industry that you can fix.


Conclusion

The ideas mentioned above are only a few of those that will dominate social media in 2022 and beyond. By exploiting these patterns, you could maintain an advantage over your competitors.


The most anticipated innovations are short-form video content. Larger networks like Instagram and Twitter will probably continue to be important even while smaller networks like Pinterest and Snapchat may finally take off in 2022. (especially for B2B enterprises). Social commerce is also crucial for eCommerce businesses.
It's crucial to remember that social media is a dynamic and competitive environment in the end.

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