Market Overview
The mobile accessories market has seen rapid surge in the past few years. As the companies are coming up with new technologies such as fast charging, demand for the portable mobile products are increasing rapidly. Portable mobile accessories help to enhance the mobile experience of the customer by providing additional products which can be attached with their smartphones and can be used in various application areas such as enhancing music experience or protecting the mobile by use of protectors. Portable speaker, power banks and Bluetooth earphones and headphones are some of the highest revenue generating product for mobile accessories.
Rich supply chain and growing reach of e-commerce in terms of making the product availability and delivery is expected to play a major role in the growth of mobile accessories market whereas easy affordability products is also expected to help in the demand creation of the product. Other major driving force of mobile accessories includes urbanization across regions such as Latin America and Asia-Pacific is also expected to fuel the market of mobile devices as well as mobile accessories.
Industry News
December, 2017, Samsung recently announced the launch of its new product Samsung Icon X 2018, which is a wireless, headphones competing with Apples air pods. The Icon X 2018 is a wireless headphone in nature and provide superior comfort to their users without degrading the quality of the music. The headphone has touch controls and comes with quick charge technology via USB C Type charging.
November, 2017, Recently, Sony India announced the launch of four new wireless noise cancellation headphones and earphones for the Indian consumer. The company claims that the headphones are truly wireless and are designed to provide experience which has never been achieved. Sony is also working on several other mobile accessories products including development of high capacity power banks to provide interruptible charging supply to smartphones and tablets.
September, 2017, In the month of September, Sony India has launched its two power banks 15000mAh power bank and 20000mAh power bank in India. These power banks by Sony comes with the new Lithium-ion Polymer battery cells providing last longing life and high efficiencies. The company have also
stated that the power banks are capable of charging multiple devices in the single given time multiple times. The power banks are also equipped with fast charging technologies which is generally available to wall chargers. Another noticeable thing of these power banks are that these support pass-through charging which allows the user charge the smartphone while charging the power bank.

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Key Players
Samsung Electronics Co., Ltd. (South Korea), Sony Corporation (Japan), Panasonic Corporation (Japan), Apple Inc. (U.S.), JVC Kenwood Corp. (Japan), Plantronics, Inc. (U.S.), Bose Corporation (U.S.), Griffin Technology (U.S.), Otter Products, LLC (U.S.), Sennheiser Electronics GmbH & Co. KG (Germany) among others are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the global mobile accessories market. The competitive landscape is huge for mobile accessories market which includes major manufacturers as well as suppliers around the globe. Increasing demand for the smartphone and tablets are one of the major driving factor fuelling the market.

Segmentation
Segmentation by Products: Headphone/earphone, Protective Cases, Power Bank, Portable Speakers among others
Segmentation by Distribution Channel: Online and Offline
Segmentation by Price: Premium, Medium and Low
Segmentation by Region: North America, Europe, Asia Pacific and Rest of the World..

Regional Analysis
India and China are some of the major demand generators for the mobile accessories market on the global scale. Increasing number of mobile phones in Asia Pacific region is one of the major region which helps the region to create huge demand for the mobile accessories products. Also, huge number of manufacturing companies in China, Taiwan and Japan is also helping the market of mobile accessories in Asia Pacific to hold the top position in the market. North America stood second highest market for mobile accessories due to high per capita income and presence countries such as of U.S and Canada in the region. U.S. being a technology leader creates huge demand for the products such as Bluetooth earphones and headphones, high capacity power banks and portable speakers. Europe is expected to be the third largest market for the mobile accessories. Presence of huge number of developed countries in Europe region and increasing number of smartphone users in the region is creating the demand for mobile accessories in Europe. Major demand from European countries for mobile accessories includes power banks, wireless connectivity enabled earphones and headphones and display protectors.

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