Emulsifying wax is a white color wax which consists of low alcoholic odor. Emulsifying wax is created when wax materials are treated with detergents helps in the formation of micelle. Due to growing age population and changing lifestyle, individuals are experiencing hectic and stressful life which mighty bring wrinkles and dark circle, signifying sign of early aging. Consumers are nowadays more health conscious and more aware of their appearance. Emulsifying wax acts as an essential ingredient in many cosmetic and skin care products such as body locations, antiaging cream, and sun-cream.

Emulsifying wax improves the consistency and texture of the end product without leaving any greasy texture or traces on the skin, which eventually attracts consumer attention, which leads to increase in demand for the emulsifying wax in market. Along with skincare, these emulsifying wax are also used in food polishing and leather industry, which enhances the market demand for emulsifying wax significantly, over the forecast period.

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Increasing Demand for Emulsifying Wax Due to Its Various Applications

Due to increase in competition, the manufacturers operating in the market have started using emulsifying wax as a protective covering or as an outer polishing agent to increase the luster of the end product. Such as leather industry, which uses emulsifying wax for leather finishing, leather brightening and leather tanning, owing to this the demand for emulsifying wax from the leather industry is increasing significantly.

Emulsifying wax is also used in agriculture process to reduce the rate of transpiration (loss of water) from the surface of leaves , as it helps to block the water evaporation process. Also emulsifying wax is used as a coating material for fruits to survive drought condition, and emulsifying wax is also used for fruits and vegetables covering to give protection form damaging and decaying, when exported for long distance, this is owing the demand for emulsifying wax in the food and agriculture industry.

Emulsifying wax has also been used in the papermaking industry as a surface coating to avoid moisture absorption. Emulsifying wax has also been used in ceramic, textile, timber, and pharmaceutical industry for polishing, finishing and waterproofing Due to the diversified application of emulsifying wax, there is a high demand for it in the market.

Emulsifying Wax Market: Key Players

Some of the top manufacturers and suppliers of emulsifying wax are Strahl & Pitsch, Inc., Keim-Additec Surface GmbH, Koster Keunen (Holland) B.V., Kelly Services, Inc., Nest. Bio Venture, Wuxi A Er Mei Sensitization Chemical Co., Ltd., Sichuan Zhongguang Lightning Protection Technologies Co., Ltd.,and Wuxi Baichuan Chemical Industry Co., Ltd among others.

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Opportunities for Market Participants for Emulsifying Wax

There is a vast and tremendous opportunity in the emulsifying wax industry due to its diversified applications. The players operating in the market could focus on bringing cost-effective emulsifying wax in market, and should also try blending emulsifying wax in such a way that it is easier to use in various application without showing any repulsion. New entrants could focus on using organic or natural source for the emulsifying wax production, which may help them to enhance its consumer base. The emulsifying wax manufacturer should perform marketing and advertising with complimentary offers to attract new consumers and enhanced their business.