Vigilant SEO, A company offering search engine optimization services or SEO, is keen on helping its clients have better rankings for better business. The company is based in Oklahoma City and tries to simplify the SEO process to its clients in the neighborhood. They bring together the best possible options for every client, curating a useful experience and eventually picking out what is most likely to be effective for the client.

In response to a question the owner, Jeff McRay said, “SEO is about getting a webpage to appear as close to the top as possible whenever someone does a search of relevant keywords. Doing SEO for local service area businesses takes a little more work to accomplish so they can organically appear in searches for businesses in the locations they serve. It is however very important because Search Engine Land once pointed out that 78 percent of local mobile searches result in actual offline purchases for businesses. Listing the service area is the first step but there is more to it behind the scenes that should not be ignored for a better success rate. It may be work but it works.”

Vigilant SEO also offers its clients pay per click marketing and social media marketing services to increase traffic to websites regardless of the season. These same services can be used to make the most of activities and events relevant to the business in order to bring in more relevant traffic. Clients will spend a lot of time on the Google My Business page without realizing that the effort they put in may not bring in the results they are looking for. Vigilant SEO then helps push clients in the right direction.

Speaking about how to work around the system to increase visibility, the owner, Jeff McRay, said, “Clients will need to thoroughly work on their SEO. Landing pages for each location serviced must be strong and contain relevant and unique content. Including reviews on the specific location pages affects ranking and should be utilized. Marking up the physical address and general contact details on the webpage also helps a business turn up in relevant location searches. Anchor text with the name of the target location coupled with a few links directing visitors to the location pages also contributes to earning more reputable online real estate.”

Other methods that Vigilant SEO advises include opening up physical offices for businesses in the locations of choice. They can be simple sales offices complete with visible signage so as to meet Google requirements when creating Google My Business pages for each of these locations. With these tips and more, Vigilant SEO continues to offer quality Oklahoma City marketing for its clients with the aim of making local businesses much smarter digital marketers.