North America pre-harvest market was estimated to be worth around USD 18.62 billion in 2016 and is expected to reach USD 24.35 billion by 2021, growing at the CAGR of 5.51% from 2016 to 2021. Farm operations are timely performed and the quality of agricultural commodities produced by the use of machinery is better. Further, the workload is reduced and also it brings about a change in the characteristics of agricultural practices.
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Major companies are focusing on launching of new products for expansion of business in the North America markets. Substantial investments were made by companies in the local market to cater to the domestic demand. New products were launched by manufacturers to provide customized solutions to the farmers. Another area of focus was launching of crop specific agricultural equipment. Collaborations were made with distributors in foreign market to guarantee a continuous supply of the products and implements. Thus, from 2010 to 2013, new products launch, and collaborations were the leading growth strategies for pre-harvest agri equipment, together accounting for a 63% of the total developments.
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The North America pre-harvest equipment market industry is highly consolidated with few companies manufacturing most of the products, and rest of the market share is divided into small companies. Deere & Company (U.S.), CNH Global (The Netherlands), and AGCO Corp (U.S.). are the market leaders with a combined share of about 60%. The other players include Mahindra & Mahindra Ltd (India), Valmont Industries Inc.(U.S.), Iseki & Company Ltd(Japan), etc. Deere & Company is the market leader with 38% in 2012. In order to expand its product lines, John Deere has introduced various equipment. The company also adopted expansion and investments as its strategies for expanding its market globally. It invested around USD 58 million in its John Deere Seeding manufacturing plant in Moline to enhance its operations.
Market Segmentation
1)Introduction

2) Primary Tillage Equipment
• Moldboard Plough
• Disc Plough
• Chisel Plough
• Rotary Ploughs

3) Secondary Tillage Equipment
• Harrows
• Disc Harrow
• Off-Set Disc Harrow
• Cultivators
• Rollers & Pulverizers

4)Planting Equipment
• Seed Drills
• Planters
• Transplanters
• Airseeders

5) Irrigation Equipment
• Pumps
• Filters
• Pipes
• Valves
• Emmiters

6 )Plant Protection Equipment
• Hand Operated Sprayers
• Motorized Sprayers
• Boom Sprayers
• Airblast Sprayers
• Granular Applicators
• Aerial Applicators

7) Other Equipment

8) Y-o-Y Growth Analysis, By Type

9) Market Attractiveness Analysis, By Type

10) Market Share Analysis, By Type
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