Gluten is a type of protein present in barley, wheat, rye and their derivatives or cross-breed variety. It is also used in baked products as a binding agent to prevent crumbling. Food with gluten is the leading cause of food intolerance for consumers suffering from celiac disease, which is an autoimmune and inherited disorder. In such cases, on consumption of gluten rich food, the small intestines get damaged and is life threatening. The only solution for such consumers is to follow a strict diet of gluten free prepared food. Many others who prefer prepared gluten-free food are those who are suffering from wheat allergy and autistic disorders. Aside from medical reasons, some people eat prepared gluten free food as part of their health and fitness routine. In 2016, Mikey's LLC, a Scottsdale-based gluten free food manufacturer launched gluten-free pizza crust.

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The growing concern regarding food allergies and intolerance among consumers is the factor driving the gluten-free prepared food market. Prepared food producers are investing in products which are customized to meet specific dietary requirements. These gluten-free prepared food are very easily available through wide distribution channels such as grocery stores, supermarkets and natural food store is likely to boost the growth of this market. Gluten-free food products companies are launching new products to improve the taste and nutritional value. The availability of wide range of such products is projected to drive the North America market growth.

But still, the price of gluten-free prepared food is the major barrier to adoption for non-users, which is estimated to inhibit the growth of North America gluten-free prepared food market.

This market is broadly classified into two categories – by product type and by distribution channel. On the basis of type of products the market is further segmented into Bakery Products, Pasta, Ready to Eat Products, and Bread and Rolls. On the basis of distribution channel the market is classified into Grocery Store, Supermarkets and Hypermarkets, Health or Natural Food Store, and Drug Store.

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By geography, the North America market is classified into US, Canada, and Mexico. North America accounts for more than half of the total market share in gluten-free prepared food market. In North America, U.S. accounts for significant market share owing to growing number of consumers suffering from celiac disease and food allergies and the adoptions of gluten free food products by the consumers for health benefits.

Major companies working in this market are Ener-G Foods, Inc., Enjoy Life Foods, B&G Foods, Inc, Mrs Crimble's, Genius Foods, Hain Celestial, Dr. Schär AG / SPA, Udi's Healthy Foods, LLC, and General Mills Inc.

Market Segmentation

1)Product Type
• Introduction
• Bakery Products
• Pasta
• Ready to Eat Products
• Bread and Rolls
• Y-o-Y Growth Analysis, By Product Type
• Market Attractiveness Analysis, By Product Type
• Market Share Analysis, By Product Type

2)Distribution Channel
• Introduction
• Grocery Store
• Supermarkets and Hypermarkets
• Health or Natural Food Store
• Drug Store
• Y-o-Y Growth Analysis, By Distribution Channel
• Market Attractiveness Analysis, By Distribution Channel
• Market Share Analysis, By Distribution Channel

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