The Europe Ancient Grain Market was worth USD XX.XX billion in 2016 and estimated to be growing at a CAGR of X.XX%, to reach USD XX.XX billion by 2021. Ancient grains refer to the group of grains and pseudo cereals which have remained largely unchanged from their domesticated varieties. They have recently come into relevance due to their health benefits and richness in proteins. As for marketing, ancient grains are claimed to be healthier than their modern counterparts.
Ancient grains include the grains Khorasan wheat (Kamut), millet, barley, teff, oats, Farro,einkorn, freekeh, bulgur, sorghum, and emmer; and the pseudocereals quinoa, amaranth, buckwheat, and chia. Even modern wheat is a hybrid descendant of three wheat varieties which are considered to be ancient grains: spelt, einkorn, and emmer.
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The major factor affecting the Ancient Grain market is the fact that consumers are shifting towards ancient grains owing to its freshness and earthy nutrition. Consumers are gradually removing heavily processed food items from their diet and looking for healthier alternatives. This along with the rising consumer awareness serves as the major driver for the market. As for the restraints of the market, the relatively higher costs and the lack of awareness in developing and underdeveloped countries are the major setbacks.
The Europe Ancient Grain market is broadly classified by Applications into Bakery, Confectionary, Sports Nutrition, Infant Formula, Cereals, Frozen Food and Others, and based on Crop Type into Gluten Free Ancient Grains and Gluten Containing Ancient Grains. Based on geography, the Europe market is divided into Italy, France, UK, Germany and Spain. The European region has the second highest market share globally only behind the likes of North America, albeit with a low CAGR rate. The low growth rate of the region can be attributed to the fact that most countries in the region are in their pinnacle of development and the room to grow is fast decreasing.
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The Ancient Grain market is highly competitive with a large number of players. Key market players dominating the market with their products Ardent Mills (U.S.), Snyder’s-Lance Inc. (U.S.), Crunchmaster Inc. (U.S.), SK Food International (U.S.), Purely Elizabeth Inc. (U.S.)., Quinoasure Inc. (U.S.), Great River Organic Milling Inc. (U.S.), Urbane Grain Inc. (U.S.), Nature’s Path Foods (Canada) and GFB Great Foods (India).

Market Segmentation
1)Application
• Introduction
• Bakery
• Confectionary
• Sports Nutrition
• Infant Formula
• Cereals
• Frozen Food
• Others
• Y-o-Y Growth Analysis, By Application
• Market Attractiveness Analysis, By Application
• Market Share Analysis, By Application

2)Crop Type
• Introduction
• Gluten Free Ancient Grains
• Gluten Containing Ancient Grains
• Y-o-Y Growth Analysis, By Crop Type
• Market Attractiveness Analysis, By Crop Type
• Market Share Analysis, By Crop Type

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