Nandan Petrochem Ltd. (NPL) recently organized a roadshow in Uttar Pradesh and Uttarakhand with the primary objective of increasing the penetration level and expanding the secondary network for its highly popular Velvex brand. The highly-successful roadshow also helped motivate NPL’s existing secondary channel partners in the northern region, which is one of the largest contributors to its business. NPL’s esteemed distributor partners from the region were present at the flag-off of the roadshow at Lucknow along with Velvex’ brand ambassador Alisha Abdullah.

Velvex brand ambassador Alisha Abdullah flagging off the roadshow at Lucknow

As part of the roadshow, two vehicles were deployed, one covering the western parts of UP and Uttarakhand and the other covering eastern and central UP. Both vehicles clocked a whopping 10,000 km each through which the company was able to reach out to a number of counters and outlets that specialize in motorcycle oil (MCO) and agri segments.

Integer Emission Summit & AdBlue Forum Europe

At a more global level, NPL participated in the Integer Emission Summit & AdBlue Forum Europe 2019 held during June 25-27 in Munich, Germany.

Mr. N.A. Joshi, CEO, NPL-Bluesky Automotive Pvt. Ltd., made an interesting presentation themed ‘The AdBlue® market in India’ which threw light on the Indian AdBlue® market, AdBlue® demand in the region and market prospects with the proposed implementation of BS-VI in April 2020.