The major factors contributing to the growth of medical nutrition market are rising incidence of diseases such as cancer. Medicine and nutritional therapy is recommended to the cancer patient in order to combat with the weak immune system, which affects eating habit resulting into drastic weight loss in a patient. Increasing rate of chronic diseases, such as chronic obstructive pulmonary disease is leading to the incensing number of malnutrition, which is expected to drive the medical nutrition market globally. Nutrients comprise vitamins and minerals. Nutrients are obtained through the diet and through the processes within the body, including the action of the gut bacteria. However, during stress or diseased condition, these nutrients may not be absorbed by the body through regular diet. Medical nutrition helps address these specific needs of the body.

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According to World Health Organization (WHO) in 2015, around 3 million patients died due to obstructive pulmonary disease. Factors driving the growth of medical nutrition market include changing lifestyles and rising awareness among the population related to the advantages of medicated food and beverages. The factors hindering the growth of medical nutrition market are stringent regulations by Food and Drug Administration (FDA), such as maintaining the good manufacturing practices by the manufacturers to ensure product quality. FDA maintains the safety and quality standards based on scientific principles, strict medical evaluation, and supervision.

Medical nutrition is the therapeutic nutritional supplements prescribed to fulfill specific nutritional needs of the patient. It is used as part of treatment of various diseases and disorders such as diabetes, Parkinson’s disease, cancer, gastrointestinal disorder, malnutrition, and immune system disorder. Nutrients play vital role in the biochemical process of the body. In order to make the body function optimally, nutrition content should be available to body in sufficient quantity, and in the right form.

On the basis of geography, the medical nutrition market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. North America is the largest region for medical nutrition market globally followed by Europe. Rising prevalence of malnutrition has propelled the growth of medical nutrition market in the North America region. According to the Feeding America 2015, around 2 million people suffer from starvation in the U.S, including 13 million children. Asia Pacific is expected to be the dominant region for medical nutrition market over the forecast period and the factors responsible for increasing number of diseases, such as diabetes, cancer, and others.

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Key players operating the medical nutrition market include Baxter Healthcare, Abbott Healthcare, Fresenius kabi, B Braun Melsungen Ag, Nestle health sciences, and Nutrica. Nutrica has launched an innovative Neocate Syneo in 2016, a unique blend of probiotics and prebiotics, which is considered to support the development of a balanced gut microbiota in infants suffering from numerous food allergies, milk allergy, and related gastrointestinal conditions. Neocate syneo is the first hypoallergenic formula launched in pediatric nutrition business.