Increase in number of deaf people around the globe is fueling growth of hearing aids market, furthermore, rising demand for technologically advance hearing aids due to increased awareness among deaf people to manage hearing loss will support the growth of hearing aids market in the near future.

The continuous advancement in technology is the other factor supporting to the growth of hearing aids market also the companies has increased focus on emerging countries to expand their customer base as this emerging countries such as China and India holds the largest population globally and also there is rising incidence of hearing loss cases in this region will support the growth of market.

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Also the manufacturers are focusing on product development to design the better hearing aid and improve the performance and life of the aid. For example, Sivantos Inc. launched new product brand Signia, which increases battery life and provides additional features such as Bluetooth connectivity to the T.V. and phone.

There are some restraining factors leading to gap between need and supply of hearing aids. These include lack of awareness in emerging countries about technologically advanced hearing aids, high cost of hearing aids specifically of digital type of hearing aids, lack of healthcare infrastructure in rural areas of emerging economies. Various major players operating in the hearing aids market are focusing on product diversification and customization for increasing their sales growth. Also, companies are continuously working on product development and advancement to cater to the need and requirement of the users.

Advertisements about product features and controlling of cost of hearing aids through R&D activity will help manufacturers to tap major market share in the emerging economies. Moreover, increasing population and rising incidences of hearing loss, especially in emerging economies is expected to drive growth of the global hearing aids market.

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Some of the major companies offering hearing aids market are Sonova Holding AG, Sivantos Inc., Cochlear Ltd., SeboTek Hearing Systems LLC, Oticon A/S, Zounds Hearing Inc, MED-EL, Sonic Innovations Inc., GN Hearing and William Demant Holding A/S.

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