12th January 2022 - Varun Patra Medium is a media & cultural industrialist, who've visible noteworthy accomplishment in turning unfeasible and larger-than-existence thoughts into realism during the last decade.

He has been influential in creating umique, subculture and youngster marketing schemes for several brand names in India, because the co-founder & CMO of Homegrown—A the globally known first, preceeding gen way of life kids subculture podium for the unique class- Publication / Creative & activities agency / Content creating stage/ Creator network.

THE CURRENT:

Homegrown Company: Varun in addition to his sister Varsha co based Homegrown which has dug its root insightful and stood regular as revolutionary in supplying India’s energetic teen and youth subculture with legitimacy.

Over the past six years he has led more than campaigns in addition to activities to pressure social extrade and form kids moves for manufacturers along with Bacardi, Audi, AbInBev, Nike, Unicef, British Council in addition to more 130 others, continuously pushing them to extrade the outline of the way brands talk that actually resound with the Indian Youth. From award triumphing campaigns, to kids subculture gala's, to cultural effect projects Varun has gotten main manufacturers internationally & regionally to make investments in the kids of tomorrow.

Lokal Consortium: A network decided effect urbanism cooperative - Focusing on Civic Projects, Urban Regeneration, Arts & Culture Development, Grassroots Sports & extra.

THE PAST:

Creative Professional: Proceeding to HG he labored at India's fundamental virtual companies along with The Glitch (WPP), Jack in the Box in any other case one hundred twenty Media Collective & WebChutney (Dentsu) in which he performed a key position in positive campaigns throughout the untimely days of the virtual advertising motion in India.

Start up advisor: Varun Patra has been energetic in launch & advertising techniques for start-ups surrounded via way of means of the tune, entertainment, virtual dating, and e-trade areas.

Entertainment consultant & DJ: Consulted on worldwide excursions with Major Lazer, Sean Paul, Gorgon City, Skream and Benga, Calyx in addition to TeeBee to gala's along with VH1 Supersonic, Smirnoff Experience & Basscamp. Varun has carried out at India’s largest tune gala's, locations & subculture areas beneathneath the AlgoRhythm moniker & had released a replacement tune night time called FLUX.

Varun’s primary intention for 2030 is to construct extra innovative x sustainable groups inside towns in India via way of means of partnering with manufacturers, coverage makers, government & ahead questioning kids.

Creators in addition to marketers ought to examine this as a petite project and ought to attempt to find out novel techniques to technique their work. Perhaps it’s time for us to do extra than we had been enquired, possibly it’s time to make novel thoughts and maximum significantly, possibly it’s time for us to proportion our facts and help guide the eco-gadget plus the network. Find out more at Varun Patra Homegrown Blog.

About Varun Patra

Varun Patra is a cultural industrialist & impeccable urbanist on an operation of sculpting youth. He has seen dominant success in turning unattainable & larger-than-existence ideas into reality over the last decade.

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