Mobile based indoor positioning and navigation is the use of a mobile phone in combination with other wireless technologies like satellite, Wi-Fi, Bluetooth etc. inside a building or even in the outside world for various applications.

The indoor location technologies are built around the Global Positioning System (GPS) technologies, with the main difference of their utility in navigating indoor spaces, such as malls, mega-stores, offices, airports, casinos, amongst others.
These can include asset tracking, advertisements, navigation, maps etc. and is currently being implemented slowly in all major mobile OEM products on a large scale.

The methods and techniques used in the accurate mapping and navigation require no complex infrastructure. Thus, the implementation becomes hassle free.

In recent years, there has been a substantial demand for indoor positioning and navigation equipment in the marketplace across verticals. The demand is surging in those industries that were early indoor location adopters.

With potential opportunities in emerging verticals, there is a good investment that is being done in the indoor location research, development, and innovation by the majority of the market players.

The report describes the Mobile Positioning market by positioning system type, applications, geography, and industry verticals. High level analysis about Mobile Positioning market product costs, strategies, future opportunities along with the business landscape analysis of key market players are focused in the report.

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Market Driving Factors:
The Major driving factors of the Indoor Positioning and Navigation Market, as examined by Industry Arc’s research analysts are:
• The report also identifies the factors driving this market, various restraints, and opportunities impacting it along with global adoption trends, future growth potential, competitive outlook, and the best practices in this market.
• The increasing number of applications that are addressing the expressed market need and the need to deploy cost control measures is being fulfilled by the indoor location apps.
• Even though the adoption of this technology is relatively slow due to indoor environment challenges and performance requirements, these solutions are expected to grow steadily and shall have a pervasive existence across all the major verticals.
• Improved customer experience, on a real-time basis, will be the major 'pull' factor.

Geographical Study of the Market:
Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2012 are provided.

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Notable Applications Brief:
Indoor location providers look forward to gain better competitive advantage in this emerging market, thereby creating customizable new location-based applications that facilitate quicker customer adoption of the same.
The increasing number of applications that are addressing the expressed market need. Retail uses of indoor positioning, such as within a shop or shopping mall are the most commonly discussed as a number of well-known retail giants are exploiting indoor positioning based services to increase engagement with their customers.
The types of applications deployed include mobile couponing, in-store assistance and advertisements for new products, floor planning analytics and theft control.

REPORT SCOPE:
Market Segmentation:
The Indoor Positioning and Navigation Market are broadly segmented into 4 types based on the later given factors. The broad segmentation is further led to a narrower stream of divisions made by experts of IndustryARC and mentioned in this research report.
1. By System Type: Satellite Based, Hybrid Based, Network based and Sensor.
2. By Application: Navigation, Positioning, Location based promotions, Geo-fencing, Asset Tracking and Emergency Services.
3. By Verticals: Aviation, Advertising, Healthcare, Education, Logistics, Government and Others.
4. By Geography: Americas, Europe, APAC, and ROW.

Key Market Players:
Few of the top prominent competitors out of the complete list of 40+ companies of the Indoor Positioning and Navigation Market which are studied in depth and mentioned in this research report are:
• Trueposition,
• Spirent,
• Insiteo,
• Meridian,
• Locata and others.

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