The Global Highway Driving Assist Market was worth US$ 3.78 billion in 2022 and is anticipated to reach a valuation of US$ 12.78 billion by 2028 and is predicted to register a CAGR of 22.78% during 2023-2028.

Highway driving assistance is a blatant advancement of the advanced driver assist system (ADAS), which is regarded as the foundation of autonomous and independent vehicles. The sophisticated safety frameworks that can keep help and adaptive cruise control are combined to create the highway driving assist framework. The highway driving assist system is a partially automated driving system that aids the driver during night-time driving on expressways and highways by allowing the vehicle to accelerate and decelerate accordingly and directing the vehicle within predetermined parameters.

The introduction of more semi-autonomous vehicles is a key driver of the global market for highway driving assistance. Growing demand for safety and convenience while driving is anticipated to drive the global market for Level 3 and above vehicles during the anticipated time frame. The goal of the highway driving aid is to reduce driver stress and fatigue by always maintaining a precise distance between the car and the other traffic.

Market Drivers and Restraints:

The global market for highway driving assistance is anticipated to grow at a faster rate over the anticipated period due to a rise in interest in advanced driver assistance frameworks in automobiles. Development and expansion in the automotive sector focus on rider, vehicle, and pedestrian safety in addition to motor performance and vehicle design. Accidents are caused by rider error and can be avoided by integrating the highway driving aid framework, which reduces safety concerns, boosts safety on the highway and eliminates vehicle road wrecks. During the projection period, the benefits outlined above are also likely to spark interest in car highway driving assist framework.

In addition, the increasing cost of the framework limits the number of ADAS deployments in medium-scope vehicles. During the anticipated time frame, this is likely to be a hindrance to the market for highway driving assistance.

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The report is segmented as follows:

The Highway Driving Assist Market is segmented by Product; the Market is segmented by Sales Channel; the Market is segmented by Position:

By Type (Plug-In Hybrid Electric Vehicle, Hybrid Electric Vehicle, Fuel Cell Vehicle, Battery Electric Vehicle)

By Function (Operational Data, Lane Keeping Assist, Lane Change Assist, Collision Avoidance Assist, Adaptive Cruise Control)

By Component (Ultrasonic Sensor, Software Module, Radar, Navigation and Camera)

Market Regional Segmentation:

As a result of developments in autonomous innovation in the US, North America is most likely to be the largest market throughout the predicted period. The market in North America is anticipated to grow at the highest CAGR of 24.8% over the anticipated time period. The US government announced a USD 4 billion investment in 2016 to spur the development and use of fully autonomous vehicles throughout the world, luring international OEMs and Tier I companies to fund self-driving innovation for the US market. The laws adopted by the European Union regarding security standards and the incorporation of ADAS in contemporary cars are likely to continue to play a key role in the market for highway driving assistance in the European region throughout the course of the anticipated term. Automobile-based intelligent security frameworks, such as highway driving assist, are being offered by the vehicle industries in this region with a focus on security applications. These frameworks are anticipated to improve road security in terms of collision avoidance, crash harshness protection, and post-accident phases.

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Impact of COVID-19 pandemic on the market:

Due to the COVID-19 epidemic, the market for highway driving assistance has seen a decline. The lockdown affected the constantly developing industry of highway driving assistance. The supply of vehicles with highway driving assistance was disrupted as a result of the epidemic that affected the entire world. In addition, the lack of labor due to societal conventions and other restrictions had an impact on the ability to produce the hardware needed for highway driving assistance. Moreover, the purchase of a vehicle is anticipated to be impacted by the global economy's slowdown and the decline in people's disposable income. The pandemic had a negative impact on the size of the highway driving aid market for the year 2020, and a significant departure in the growth of this sector was seen.

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