Butter is a dairy product made by churning cream or milk. It can be used like a spread and as a regular ingredient in cooking. From a nutritional perspective, butter is a very good source of protein. It contains saturated fat made from the fresh cream and milk.

Due to rising health consciousness among people, the demand for natural products has risen which in turn drives the butter market. A rise in the disposable incomes, especially in the developing countries, is another driver of this market.

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In developed countries, product innovation and the increased home baking further fuels the market. Availability of healthy alternatives to butter, such as margarine, along with government regulations in the production and distribution of butter restrain the market growth. Growing demand in developing countries can be considered as an opportunity for this market.

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Butter Market Segmentation by processing, type , usage and distribution channel. By processing the market is classified into Processed and non-processed butter. By type it is further analysed under Cultured, uncultured, cream and whipped, whey and salted. By usage the market is analysed under Spreadable and non-spreadable. Non-spreadable butter segment dominates the market.

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By distribution channel the market is segmented into Supermarkets, convenience stores, grocery stores and others. The supermarket segment dominates the global market. On the basis of geography, the global market is analysed under various regions namely North America, Europe, Asia-Pacific and Rest of the World. The Butter market was dominated by North America. Asia Pacific is expected to be the fastest growing market during the forecast period.
Some of the major Butter Market leaders are Amul, Arla Foods UK Plc. , Kraft Foods Inc., FrieslandCampina, Dean Foods company.

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