The global gummy vitamins market was valued at USD 5.7 Billion in 2020 and is anticipated to grow at USD 12.21 Billion till 2027 recording a CAGR of 11.5.% during the forecast period 2021-2027.

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Vitamins form the significant part of basic requirements of organism. Vitamins are a group of components. These are the organic substances greatly help in the appropriate growth, development and functioning of the cells. Vitamins are taken due to the insufficiency in the body. Gummy vitamins are available in gummy form like candies. These vitamins are vitamin supplements more suitable to administer for children and adults too. These vitamins are commercially available vitamins in the form of single and multi vitamin products, which consist of vitamin B12, vitamin C, Calcium, B-complex and fish oil. Gummy vitamins are more preferred as compared to those solid dose forms and pills because of their flavors and chewiness.

A huge array of applications of vitamins, increasing cases of nutritional deficiency disorders, growing health concerns in children and growing awareness amid people about nutritional values are expected to drive the growth of gummy vitamins market over the forecast time span. Furthermore, growing demand for gummy vitamins because of its easy administration and awareness campaigns by companies about children health are projected to foster the market of gummy vitamins. However, dearth of awareness in underdeveloped countries about gummy vitamins and unpleasant effects involved with over-intake of vitamins are anticipated to hinder the market growth.


Based on regional analysis, global gummy vitamins market is categorized into various regions such as North America, Latin America, Middle East, Asia Pacific, Africa and Europe. North America market is witnessing significant growth due to collaboration between industries for gummy vitamins production and commercialization, growing awareness among people about nutritional disorders and increasing healthcare expenses. Europe comes on the second place and is driven by huge awareness about the health of children and adult and growing adoption of gummy vitamin products. Market in Asia Pacific is driven by due to the growing population in countries of this region such as China and India, key players focus on expanding the business in the region and huge demand from developing countries for both vitamins and supplements.

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A few of the major players operating in the global gummy vitamins market are Ferrara Candy Company (U.S.), Life Science Nutritionals Inc. (Canada), Nutra Solutions USA ((New York, U.S.), Gimbal’s Gummy Vitamins (San Francisco, U.S.), Lonza Group (Switzerland), Makers Nutrition, LLC. (U.S.), Bayer AG (Germany), Nature’s Bounty, Inc. (U.S.), Church & Dwight Co (U.S.)

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