What will happen in 2014 home furnishing industry? A lot of furnishing enterprises clearly feel that becoming welcomed instantly, furniture industry takes furnishing as a universal key for creating lifestyle, shopping malls also have rent free terms to attract furnishing enterprises to enter. At the same time, the number of designers who design hotels, the real estate business and decoration design is rising up, and with more e-commerce dealers entering the business...... Multi-sales channel brings great opportunities to the furnishing industry, but the business owners are facing new challenges at the same time.

Facing the pattern for furnishing industry, 2014 HFH made a bold change, creating opportunities and giving suggestions for the enterprises. Not only creating the new independent marketing system, but integrating all resources from exhibition and carrying the "design" concept, we advocate promotion of product for furnishing enterprise, through vigorously promoting, to attract domestic designer and professional buyers to visit and sourcing.
Shanghai HFH is brewing a development of releasing the energy collision.
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1. Attracting oversea high-end brand, integrating international resource
Shanghai HFH owns geographical advantage of Shanghai as an international metropolitan city which is becoming a preferred window to Chinese market for oversea brands. Especially for strong domestic and international resources of Furniture China, more overseas brands choose to exhibit at Shanghai HFH.
Many famous brands from US, India and Thailand decided to participate in the exhibition，furnishing supplier of Waldorf Astoria Hotel-Arteriors will first to attend，US famous brand-UMA will continue to join in, many brands from India, Thailand and France are on the booth-waiting list. It is expected that oversea brands will reach the breakthrough growth, becoming the largest one-stop purchasing platform domestically.
2. Carrying the design strength, presenting latest display trend
Design is the key word in furniture industry these years. As interior trend leading part of Furniture China, HFH is focusing on "design" idea. With the huge database of exhibitors, buyers and media resources of Furniture China, and integrating the designer resources from Design of Designers, plus the promotion plan on social media such as weibo, wechat and facebook to send the message to the entire Asia market that the latest trend of interiors is here in Shanghai.

3. Creating new event area, building high-end social platform in furnishing industry
Although the furnishing with interior/decoration design trend is more and more popular, but there are still many problems puzzling the enterprises' owners such as the products' strong character, enterprises' small sizes, lacking of mass purchasing. In addition, lacking of practicality and professional integration/ category/ trivial, and industry standard are still being the missing puzzles of the entire picture. The industry urgently needs a high-end social platform, from which the business owners can learn more about industry trends, create business opportunities, and grasp the opportunity.

The organizer cooperates with top design media with activities, for instance building a boutique café in outdoor hall N6B, inviting the decoration designer to create a space replacement for the exhibitor's products, advocating focus on display in industry, creating the real way of life.
During the period of September 10-14th, HFH will restart with a new image and brand positioning, including enriching the category of exhibits, recuing high-quality overseas exhibitors and organizing relative events. The organizer is due to bring a refreshing outlook to all exhibitors and buyers in order to truly understand the meaning of the 2014 slogan "Participating in Shanghai, Sharing International Resource".

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For More Details, please contact:
Home Furnishing China 2014
Ms. Claire Hu
Email: [email protected]

Furniture China 2014. For more information, please viist: http://www.furniture-china.cn/en-us