The digital platforms have changed the business we do and now become an important aspect for any marketer to keep up to the customers’ requirements. These platforms are known for building well-oiled lead generation machines via Google Adwords, SEO and Social Media platforms.
It is simple to understand that online lead generation creates new selling chances by converting new visitors to customers. Let’s have a look on quick highlights:
• Optimisation of landing page
• Multi-channel interactions- chat and call-back options
• The event- triggered emails to follow-up for initial contact
• Focus on the Social Media platform
Looking forward to Digital marketing, this doesn’t involve long marketing or buying process or online sales. It includes transactional websites. Here the customers get engaged in initial conversion by surfing and engaging to start purchasing by adding items in the purchase basket or add the items in the wishlist for future purchase.
A few smart ways to generate leads
• Direct engagement/ conversation with leads
• Set up Direct & Indirect marketing
• Invest in Mobile Apps and responsive websites
• Lead generation via Social Media platform
• Develop informative content and market it
• Tap your database
• Use automated marketing
• Answer questions on Quora
• Use of influencer marketing techniques
• Participation in forums
These are a handful of strategies that we have included in this article, whichever you choose for the first time to experiment with ensuring that it is done in the right way. With right in-depth understanding, strategizing and implementing digital marketing campaigns in order to move to the target audiences is the motto. We at Vainavi Technologies can help you with lead generation activity through SEO, Social media platform and paid marketing.