In 2019, Global Dishwashing Detergents Market was valued at USD 8.09 Billion and is expected to register a CAGR of 5.3% between 2020 and 2026.
The demand for dishwashing detergents has increased in the last couple of years globally. Dishwashing detergents include all cleaning products that are used in washing up and cleaning dishes and cutlery. These detergents include liquid, powder, cakes or bars, and other types such as foams, gels, and sprays. Growing urbanization, coupled with rising consumer awareness for efficient cleaning products, has been a major factor behind the growth of the dishwashing detergent market. Additionally, increasing disposable income in many emerging economies has further triggered the demand for household detergent products. Furthermore, the dishwashing detergent industry is witnessing a surge in technological developments, new product launches by key players to optimize revenue generation. For instance, extended fragrance offerings during varied seasons. Additionally, automatic dishwashing detergents are increasingly becoming popular in the last couple of years. For instance, the UK-based household products manufacturing company Reckitt Benckiser Group plc/N.V. partnered with Bosch Household Appliances in March 2019 to introduce a range of cakes specially designed for auto dishwashers in the Indian market. Furthermore, key industry players are focusing on green cleaning products by launching refillable dishwashing detergents, thereby reducing the wastage. For instance, a green cleaning startup, Blueland, in July 2020, introduced a powder dish soap starter set and a dishwasher starter set. Owing to the lucrative opportunity, many consumers' goods products manufacturers are looking into this opportunistic market and launching its dishwashing detergent products. For example, Wipro Consumer Care and Lighting in January 2020 introduced liquid-based dish wash in India.
Additionally, the outbreak of COVID-19 has resulted in an exponential surge in demand for dishwashing detergents across the globe. Owing to the lockdown restriction due to the COVID-19 outbreak, people are spending more time at home. This has triggered the demand for dishwashing detergents across the globe. Stockpiling dishwashing detergents across North America and Europe has become a common phenomenon post-COVID-19 outbreak. For instance, The Procter & Gamble Company in the US has witnessed a 10% surge in sales of dishwashing detergents in the US, primarily due to stockpiling. However, this sudden increase in demand for dishwashing detergents is only for a temporary period and is expected to normalize once the outbreak decreases.
The Procter & Gamble Company (US)
Colgate-Palmolive Company (US)
Henkel AG & Company, KGaA (Germany)
Johnson & Son, Inc. (US)
Reckitt Benckiser Group plc/N.V. (UK)
Johnson & Johnson (US)
Estée Lauder Companies (US)
Kao Corporation (Japan)
The Clorox Company (US)
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Growing urbanization coupled with rising consumer awareness for efficient cleaning products
Growth Opportunities in the Market
Cakes/Bars dominated the dishwashing detergents market: Cakes/bars are the most common form of dishwashing detergents worldwide. Easy availability of such types of detergents makes cakes or bars the most common type. Although dishwashing detergents are expensive than other types, its added superior ingredients have a more improved quality of cleaning. Ease inconvenience while using tables/bars compared to other types of detergents makes the segment dominant. The segment is further anticipated to remain dominant during the review period.
Surge in demand for dishwashing detergents in the commercial segment: Sales of dishwashing detergents market in the commercial segment have witnessed unprecedented growth in the last couple of years. This surge in demand is primarily from the hotels, cafes, and restaurants (HoReCa) segment and various commercial and recreational sectors. The commercial segment is closely followed by the institutional segment and the residential segment. The commercial segment is further anticipated to remain dominant during the review period.
Easy availability of dishwashing detergents in store-based distribution channels: The easy accessibility of dishwashing detergents market in store-based distribution channels has resulted in its dominance. Additionally, the increasing number of store-based channels for sale and purchase of dishwashing detergents worldwide, such as supermarkets and hypermarkets and convenience stores as well as several other local stores, have resulted in the dominance of store-based distribution channels. However, during the COVID-19 outbreak, individuals prefer online purchases. E-commerce companies are also providing discounts and various options to promote a healthy and safer way of purchases.
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