Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.

The global Authentication and Brand Protection market is estimated to occupy a large revenue by growing at a CAGR of ~8% during the forecast period, i.e., 2022 – 2030, owing to the increasing emphasis to protect brand and product integrity, and strict anti-counterfeiting regulations imposed by the government. Apart from these, growing demand for Authentication and Brand Protection from various industries is also expected to provide ample growth opportunities to the market.

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The market is segmented by offering and application. Based on application, the medical segment is anticipated to grab the largest market share during the forecast period on the back of implementation of stringent regulations regarding counterfeiting medical products worldwide. Additionally, by offering, the security labels segment is anticipated to occupy the largest share owing to the high use of barcodes for determining the authenticity of products.

Geographically, the global Authentication and Brand Protection market is segmented into five major regions, namely North America, Europe, Latin America, Asia Pacific, and the Middle East & Africa. Asia Pacific region is evaluated to witness noteworthy growth and grab the largest share in the market during the forecast period attributing to the high manufacturing output of China, and rising adoption of brand authentication and protection solutions in the region.

The research was global in nature and conducted in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa). In addition, areas like Market size, Y-O-Y growth & Opportunity Analysis, market players competitive study, investment opportunities, demand for future outlook etc. have been covered and displayed in the research report to ensure it dives deep to achieve strategic competitive intelligence in the segment.

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Rising Focus to Protect Product and Brand Integrity Globally to Boost Market Growth
Over the last few years, brands are emphasizing on the importance of brand protection like never before. Consumers are more likely to buy from companies that are well established. This is one of the major reasons companies are investing heavily on maintaining the integrity of their products and the brand, which in turn is projected to drive market growth in the future.

However, requirement for large capital investment for Authentication and Brand Protection is expected to operate as key restraint to the growth of the global Authentication and Brand Protection market over the forecast period.

This report also provides the existing competitive scenario of some of the key players of the global Authentication and Brand Protection market which includes company profiling of 3M Company, Merck & Co., Inc., Applied DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Authentix, Inc., AlpVision SA, Avery Dennison Corporation, Centro Grafico dg S.p.A., Giesecke + Devrient GmbH, and others. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global Authentication and Brand Protection market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

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