Sept 26, 2022: Testing the effectiveness of a marketing campaign has been common among businesses for ages. However, businesses that switch to digital marketing platforms cannot use the same testing methods to evaluate their email marketing campaigns. They need smart but simple tools to test how well their campaign is doing digitally.

RedCappi features an A/B testing method to address this need to assess email campaign effectiveness. This email marketing software allows small businesses to set up two different campaigns and selects two target audiences for each campaign. The software follows the A/B testing method philosophy to test which campaign works the best.

Founded in 2012, RedCappi has been committed to making email marketing easier for small businesses. Their A/B testing method feature is in line with that goal. The testing method allows companies to determine which email message can increase email open rate, yield more leads and render more conversion rates.

The A/B method is a convenient way to determine which email variation garners the best results. Once the results are in, businesses can send out the most effective email campaign to their wider target audience. The purpose of this method is to reduce costs and increase ROI on email marketing.

“Our simple yet smart A/B testing setup allows our clients to device two different email campaign variations for two segmented audiences. They can then send these variations to find the one that works best. The testing method is so simple anyone can do it, which is, after all, our vision for email marketing. We want to simplify email marketing so much that even a baby can do it. Our clients have run successful campaigns through our testing method.” RedCappi’s software developer added.

RedCappi offers email automation services and free bulk email sending options. The company has designed their software keeping in mind its mobile-first strategy so that all the emails can easily open on mobile devices. Interested people can find their contact information below.

About RedCappi
RedCappi is a free email marketing solution provider. Operating since 2012, they offer a complete range of email marketing services, including automation, customization, templates and testing methods to monitor email campaign effectiveness. Companies can personalize their email messages to drive more engagement and lead conversion.

Contact Details
Website: https://getredcappi.com/
Email: [email protected]