Even though it’s one of the hottest topics in the tech world right now, there’s still a degree of uncertainty as to how VR can be used in fields outside of gaming and simulation – particularly as to how it can be used in advertising and marketing. With rapid progress being made in this novel field it’s highly likely that VR will soon become a mainstream technology, meaning its essential that businesses get to grips on how they can use it to their benefit.
How VR Can Be Used to Benefit Businesses
While a range of forward-thinking global brands have already realised the advantages of incorporating VR into their marketing and promotional campaigns, many others still struggle to fully understand this incredible technology’s potential and how it can contribute to their overall mission. During their time in Asia, Untitled Project has successfully implemented VR in their collaborations with leading brands like Conrad Maldives, Diageo, and Scoot Airlines. Here are three examples of how their VR services helped accomplish these brands’ specific goals:

• Promoting Upcoming Offerings
Wanting to generate excitement prior to the launch of their first undersea residence, world famous luxury group Conrad Hotels & Resorts teamed up with Virtual Reality company Untitled Project to provide aspiring guests with a taste of what The Muraka was all about. To properly convey The Muraka experience, Untitled Project harnessed their VR knowhow to craft a 360-degree Virtual Reality experience complete with photorealistic CGI animation and architectural visualisation of the then-unfinished residence, along with the rich coral and marine life the Maldives is famous for. The VR experience was rolled out internationally across specially targeted areas and became an overnight viral sensation reaching over 2.8 billion online.

• Launching New Products
To promote the release of their new whisky in Asia, The Singleton of Glen Ord, spirits giant Diageo was determined to appeal to a younger generation of whisky drinkers. To accomplish this, Diageo partnered up with Untitled Project and The Global Brand Team, and together they developed the world’s Virtual Reality whisky tasting experience. By combining VR with a guided, virtual whisky tasting, consumers were able to immerse themselves in an engaging, multi-sensory experience that transported them to the heart of brand’s story. The entire VR experience proved to be a success for both Diageo and Untitled Project alike; so much so that it won them three awards at that year’s Marketing Magazine Markies and Marketing Events Awards.

• Promoting Existing Offerings
What better way to change people’s low expectations of low-cost airlines than letting them experience it for themselves? In their collaboration with Singapore’s Scoot airlines, Untitled Project crafted a Virtual Reality journey took viewers on a virtual tour of one of Scoot’s flagship Being 787 Dreamliners where they got to experience what it’s like flying with Scoot. The success of the experience’s pilot in Singapore meant that the pop-up VR experience zones were subsequently expanded across a total of nine territories throughout the Asia-Pacific region.


Conquer the Market with an Award-Winning UK Virtual Reality Company
Although VR is still considered to be in its early stages, there’s nothing stopping brands from taking advantage of what’s available now. After a successful run in Asia honing their VR capabilities, Untitled Project is set to take the UK by storm offering UK brands the same award-winning Virtual Reality services that put them on the map in the Singaporean VR scene. Find out more about their amazing work at https://www.untitledproject.tv