Delhi and Mumbai are two cities, always at loggerheads and trying to put one up over the other. In this fight to reign supreme, the nightlife of these cities often comes under the scanner. While the glamour and stardom of Mumbai lends the city’s nightlife credence, New Delhi is not far behind either.
The popularity of the bar has made the franchise grow, and today Underdoggs owns pubs in Gurgaon and Chandigarh as well. A bar though is not only about the kind of liquor it serves or the ambience it has. Food also plays a very important role in drawing customers to pubs. Underdoggs is known to serve some amazing recipes from its grill. As a sports bar, Underdoggs offers many options from board games to pool and life size jenga. There is activity, music, and food and alcohol-- all the correct ingredients for a fun, casual evening in the city.
The competition in the nightlife space though, is immense. Across Delhi one can spot pubs and restaurants in every nook and corner. The challenge thus, rests with entrepreneurs to set themselves apart in the crowd. In order to do so, bars constantly try to reinvest themselves to attract customers. New cocktails on the menu, jazzy interiors, they all go a long way in getting the crowd intrigued. Draught beer though has caught the fantasy of must pubs and customers these days.
The attraction of draught beer lies in the fact that it is unpasteurized and matures naturally and is served from casks rather than a bottle or can. Delhi has taken draught beer in its stride and it is served at most pubs and restaurants like Underdoggs.
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