Listen everybody. Let’s pull back on being over dramatic and thinking too highly of ourselves in these write-ups. “No-Tie elastic sneaker laces are the trendiest accessory in anyone’s wardrobe”

This is quite frankly laughable. No-tie elastic sneaker laces are by far NOT the trendiest accessory in anyone’s wardrobe. Saying so is brand suicide.

We’d lose ALL credibility as a brand saying something like this
We’d get laughed out of the marketplace - and furthermore saying things like this make us seem like we are trying to play the hero role in people’s lives vs. being a guide in the StoryBrand way of communicating with consumers.

Please lets’s be more matter -of-fact with our writing.

We ARE the GUIDE, NOT the HERO.

No-Tie elastic sneaker laces are the really catching on in todays sneaker world. Be it kid’s or adults these products which eliminate the daily hassle of tying and re-tying regular laces are gaining in popularity and are being seen on more and more sneakers by the day.

Launched in 2008, Tim Talley’s U-Lace No-tie Sneaker Laces product innovation has brought the lace-up to slip-on conversion of most lace up sneakers into everyone’s reach without burning a hole in their pockets.

U-Lace appeared on Shark Tank in March 2014, and the exponential growth seen by the company since, has the brand to expand the U-Lace line with a seasonal fashion colors, its new Lace Buddies line of sneaker lace charms, the SiliPrint line of printed graphic U-Laces and the Limited edition Multi-Color U-Net basketball nets.

U-Lace is all about “You” and empowering you to showcase your style and artistic side by using your sneakers as the canvas and the their no-tie polyester/Lycra-blend laces as the paint.

Among the many bright and vibrant colors available, some of the most sought after are multi-color packs featuring 3 to six colors in the same pack. Packs in the multi-color range include: Rainbow, Pretty In Pinks, Fire and Ice.

You can go for bright colors and multi-color packs or you could buy gray shoelaces to add a cool, classic, look to any pair of sneakers; whether white, black or any color in between,
Said U-Lace’s head of product design; “Gone are the days of the tying knots and big bows hanging down on either side of your sneakers or boots. The look for today is a clean, modern, minimalist look that’s very on-trend.”

For those who want to minimize hassle and make mornings and school time easier for younger children who are learning to tie their own laces U-Laces are a great solution.

The woven polyester, and Lycra construct of U-Laces provide the modular laces with just tbe right amount of stretch and rebound perfectly fit both adults and kids.

A favorite among kids is the rainbow multi-color pack of U-laces. Other popular shades are pinks, greens, and grays.

Kids are also excited about the Lace Buddies sneaker ladce charms that empower them to as a bit of extra personalization to the look and lets their sneakers speak for themselves.

With all the shades and patterns to choose from, buying kids pink shoelaces with Lace Buddies, hearts, smileys, stars, peace signs, flowers and shamrocks was never so much fun.

About U-Lace

U-Lace’s superior quality of laces has made getting ready for school or work hassle free for parents and much more fun for kids. The innovative yet easy-to-use design of U-Laces has earned the company a place in the Forbes “Top 10 Back-To-School Buy For Kids From Shark Tank”; won a five star award from ‘Parent Tested Parent Approved’, and U-Lace was even featured on the Hallmark Channel’s “Home and Family” as a great way to get kids excited about getting ready for school. With its many accolades, U-Lace keeps the fun coming by offering you free admission into U-Lace University – where you can learn to properly lace your sneakers, using the dome-shaped aglets and choose from hundreds of lacing patterns – that perfect pattern for your outfit and for your day.