Deadpool's secret weapon: A viral social media campaign
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Just one year ago, the average moviegoer might not have recognized the foul-mouthed mercenary named Deadpool behind this month's latest superhero movie.
Yet after a deft marketing campaign by 20th Century Fox and leading man Ryan Reynolds, a few observers think the movie could be the first to blow the doors off theaters this year.
"This may be the first movie of 2016 that kind of elevates everything, and gets that box office momentum charged," comScore senior media analyst Paul Dergarabedian told CNBC.
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