This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance. The report includes major vendors’ shipment volume, shipment growth trends, shipment revenue and revenue growth trends, operating profit margin and ASP, along with analyst insights. The report finds that the worldwide mobile phone shipment volume increased 8.9% sequentially and 8.3% year-on-year in the fourth quarter of 2014, to around 531.5 million units. While Apple continues to have a firmer foothold in the high-end market segment after the success launches of the iPhone 6 and 6 Plus, other players have been considerably affected, especially Samsung. In the first quarter of 2015, the global smartphone industry is expected to witness a slowdown in shipment growth after the traditional peak season at the end of 2014.

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