Niftic Agency, a full-service boutique creative agency specializing in strategy, brand, and digital products for nonprofit & mission-driven organizations, is excited to announce the launch of a new website designed & built for the Associated Medical Schools of New York (AMSNY). For over 50 years, AMSNY has been dedicated to advancing equitable healthcare and medical education across New York State. The updated website amplifies their impact, engages key stakeholders, and inspires action.

Recognizing the need for a platform that could truly reflect AMSNY’s groundbreaking work and bold vision, Niftic reimagined the site and brand for optimal, sustained growth. With a refined logo, modern color palette, user-centered design, and a robust content management system, Niftic delivered a clean website that still honored AMSNY’s field of academia.

"We designed an intuitive navigation system to clearly communicate AMSNY’s mission. A refined, minimalistic aesthetic paired with distinctive illustrations enhances their brand while keeping it approachable and impactful. With streamlined messaging and clutter-free design, the website now conveys AMSNY’s purpose and significance," said David Herzog, Niftic’s Creative Director.

AMSNY’s new website is built to grow alongside them. Scalable functionality ensures the platform evolves as they continue advancing healthcare and medical education statewide. Read our case study about the strategic and collaborative process behind this project at https://niftic.com/work/amsny.

The new AMSNY website can be visited at https://amsny.org/.