This has also given rise to social media marketing companies and Internet marketing agencies that provide video marketing services. Combining social networking and video marketing can be quite useful for driving traffic and user engagement.

Think about it in this way - if most folks are spending hours on social networking daily and like to view online video, doesn't it sound right to create videos to your social networking profiles?

Facebook Rolls Out Video Features

You're always able to upload video content to your Facebook wall, but Facebook recently rolled out a number of tools that would enhance this feature. For starters, there's autoplay, which was a master proceed their part. It even offers metrics and other tools that you should use to make it easier to distribute video content.

Surprisingly, few small company owners have taken advantage of Facebook video for marketing purposes. If you didn't already know, video happens to get probably the most attention on Facebook. Why? Because Facebook did something clever - they tweaked their news feed algorithm such that it would show videos more often. What did this do? Facebook now averages over four billion video views daily.

If this isn't music to your ears, then you're completely missing the point. There's never been a period where producing and distributing video was very easy and affordable.

Facebook's autoplay feature was published in 2013 and has since increased views, likes, shares and comments by 58 percent. A view is counted if anyone watches for at the very least three seconds. So if you're able to recapture the eye of your audience for at the very least three seconds, then it's totally possible they will continue. And if you may get people to complete your videos, then you're more prone to convert them into buyers.

The next tips are oftentimes used by companies that provide social media marketing and management services:

Your videos should manage to tell the message or story with and without sound
The initial frame of video should grab the eye of viewers

The information should be relevant and contextual

Great content to use include customer testimonials, product reviews, behind-the-scenes clips and content generated by users

There should be a call to action, letting viewers know exactly what you would like them to complete next - buy, click, subscribe!

With the aid of social media marketing companies, you are able to improve your online video campaigns and successfully advertise them on Facebook and other social networks.