Businesses have taken notice to the trend and are starting to push out their very own video content. It's also given rise to social media marketing marketing companies and Internet marketing agencies offering video marketing services. Combining social media and video marketing can be quite useful for driving traffic and user engagement.

Think about it in this way - if most people are spending hours on social media marketing every day and like to watch online video, doesn't it seem sensible to post videos to your social media profiles?

Facebook Rolls Out Video Features

You were always able to upload video content to your Facebook wall, but Facebook recently rolled out numerous tools that could enhance this feature. For just one, there's autoplay, which was a genius move on their part. It even offers metrics and other tools that you can use to produce it better to distribute video content.

Surprisingly, few business owners have rooked Facebook video for marketing purposes. If you didn't already know, video happens to obtain probably the most attention on Facebook. Why? Because Facebook did something clever - they tweaked their news feed algorithm such that it would show videos more often. What did this do? Facebook now averages over four billion video views daily.

If this isn't music to your ears, then you're completely missing the point. There's never been an occasion where producing and distributing video was very easy and affordable.

Facebook's autoplay feature was launched in 2013 and has since increased views, likes, shares and comments by 58 percent. A view is counted if the individual watches for at least three seconds. So if you're able to capture the eye of one's audience for at the least three seconds, then it's very possible they'll continue. And if you can get people to perform your videos, then you're prone to convert them into buyers.

The following tips are oftentimes used by companies offering social media marketing and management services:

Your videos should manage to tell the message or story with and without sound
The first frame of video should grab the attention of viewers

The information ought to be relevant and contextual

Great content to utilize include customer testimonials, product reviews, behind-the-scenes clips and content generated by users

There should be a phone to action, letting viewers know exactly what you would like them to do next - buy, click, subscribe!

With the help of social media marketing marketing companies, you are able to improve your online video campaigns and successfully advertise them on Facebook and other social networks.