A buyer persona is an imaginary customer. It is the person for whom you’ve developed your product and to whom you’d love to sell it (of course!). He or she represents your target audience, but is much more real than a vague description of some demographics.

A buyer persona is an imaginary customer. It is the person for whom you’ve developed your product and to whom you’d love to sell it (of course!). He or she represents your target audience, but is much more real than a vague description of some demographics.

A buyer persona is an imaginary customer. It is the person for whom you’ve developed your product and to whom you’d love to sell it (of course!). He or she represents your target audience, but is much more real than a vague description of some demographics.

A buyer persona is an imaginary customer. It is the person for whom you’ve developed your product and to whom you’d love to sell it (of course!). He or she represents your target audience, but is much more real than a vague description of some demographics.

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