In today’s world, the brand of a company survives or dies purely by how it is spoken about online. But it is not something to worry about, as you can ensure the rise of your brand’s integrity & value, by following a set of simple rules.

Track all online discussion about you:
The very first step to a high brand reputation is to be aware of everything that is being spoken online about your brand, products & your company. You can use one of several reputation monitor tools for doing it.

Build a good customer relationship:
Take the time to respond to your customer’s feedbacks. When a customer leaves a positive comment about your products or services, be sure to leave a thank you. People will appreciate if the company acknowledges their opinions.

Be active in online communities:
Nothing can boost your brand presence like building your profile in online communities. Contribute by sharing valuable knowledge with others. In response, benefit from their knowledge to become a reservoir of information about your industry.

Handle negativity professionally:
When it comes to the online world, negative comments are a given. Especially, if you’re experiencing success in your field, expect jealous users to attack you in the comments. Don’t react instinctively. Politely disagree in case of an actual feedback. And simply ignore the trolls.

Don’t be afraid to apologize:
Never has any company been 100% flawless. There always comes a time when yours will make a mistake. During such a time, you must be smart enough to understand that the mistake is yours. Issue a well thought out apology to those who are affected by your mistake. This should keep your reputation unaffected despite the mistake.

Keep your facts open:
More often than not, negative press arises due to confusions caused by incorrect facts. In case of minor issues, you can clarify everything through dialog with the concerned people. However if the feedback is more critical, release an official statement so all your followers can know what has transpired. The fact that you’ve put everything in the open will add more value to your reputation despite the original problem.

Listen to feedback:
If someone has a suggestion to make, don’t brush it off. Even if the advice is from a beginner level user, acknowledge it. Truly take the feedbacks you receive into consideration. Invite for more comments & suggestions from your audience. This shows that you care about what they have to say. When you do this consistently, your brand reputation will go off the charts after a period of time.

Follow the above mentioned rules diligently & you will witness a steady rise in your brand reputation in no time.