VeriPura, a Web3-driven platform enhancing the food supply chain transparency and sustainability is pleased to announce that John Wotherspoon has joined its Advisory Board.
Wotherspoon is a seasoned blockchain strategist and product architect with extensive experience in Web3 innovation, decentralized finance (DeFi), and supply chain transparency solutions. As Co-Founder of BennyFi and leader of CUVIA Labs, he has played a pivotal role in developing scalable blockchain-based platforms that drive efficiency and trust in various industries. At VeriPura, he will contribute his expertise in protocol design, tokenomics, and blockchain-powered supply chains to support the company’s mission of creating
traceable and verifiable food sourcing systems. Wotherspoon’s appointment marks a growing convergence between blockchain innovation and real-world applications in food sourcing, and decentralized infrastructure.
"Blockchain has the power to revolutionize how we track and verify our global food supply.
VeriPura is uniquely positioned to leverage decentralized technology for trust, sustainability,
and community engagement in food production. I’m excited to support this vision and help
shape the future of responsible supply chains," said John Wotherspoon.
VeriPura’s Mission: Enhancing Supply Chain Transparency
Food importers and supermarkets increasingly face consumer demand for traceability and
ethical sourcing. VeriPura addresses this need by integrating blockchain technology into food supply chains, ensuring end-to-end verification of product origins, ethical sourcing
compliance, and sustainability metrics.
"John’s expertise in blockchain and Web3 strategy aligns perfectly with VeriPura’s mission to
create a more transparent and ethical food ecosystem. His experience in building
decentralized solutions will be invaluable as we develop innovative supply chain technologies that prioritize trust, sustainability, and consumer empowerment," said Onno Stienen, CEO of VeriPura.
With Wotherspoon’s appointment, VeriPura strengthens its position as a leader in food supply chain transparency, offering importers and retailers innovative, technology-driven solutions to meet growing regulatory and consumer expectations.
For more information, visit www.veripura.com.
About VeriPura
VeriPura is committed to revolutionizing food supply chains by leveraging blockchain technology to create trust, transparency, and sustainability. The company provides innovative solutions for traceability, ethical sourcing verification, and decentralized supply chain management, empowering food businesses to meet consumer expectations and regulatory requirements.