Being great on social media isn't always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.
You always think that what has made many of these brands successful is their social media strategies. Today we will discuss some very helpful social media strategies whereby your brand’s success, and That attract your audience.
Because Social media is a very important way, if you want to successful your brands on the internet, so you must be active on social media. But if you think only active on social media and your brands will promote, you think wrong because before use social media you will create strategies that how to promote your brands.
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Attractive image always big impact on social engagement, as regular readers of your blog will know. Visual content gets 94% more total views and is now 40% more likely to be shared on social networks.
First, you have created accounts on popular image sharing site, connect with new peoples and share creative and attractive image related your brands, because very effective way attracting new audience and came to your website. But you have thought how do you create attractive image for your website with uses visuals effect, no problem I am suggesting some tools and I hope all very helpful for you.
Canva: You can use canva which very easy to use and creating templates for Facebook, G+, Twitter cover images.
Piktochart: Piktochart very easily create eye catching visuals like charts, headlines, and more for all of your social media posts.
The energy drink brand Red Bull gets huge per post engagement from Instagram. The company made fewer posts to Instagram than any of its other social networks, averaging just 0.6 posts per day.
Red Bull's proof that it doesn't matter how much content you publish on social media. It matters what that content is.
Do you think what Red Bull post on social media that audience engaging with us, Red Bull concentrate only tow core values action and inspiration.
How can you Inspire:
Find their likes and dislikes using Facebook's business tools.
You will understand audience what audience are searching for, using Google AdWords.
Create your marketing personality to help you understand what interests and excites each type of audience member that you can align with.
If people jump of the sky, I know this type pictures definitely engaging. But most popular brands don't make sense this kind of content.
You have provided value. Find out the what want and need your audience and deliver the content that meets those needs.
MailChimp does a very good work of this. MailChimp always post data-heavy and value driven content. It is not focusing only providing customers with value through content, but also value through customer service.
How can you provide value:
Add the research to your ideation and content creation process.
Monitor data hubs, for example, Pew Research and industry specific resources for example MarketingSherpa for insights you can share to benefit your users.
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