The most significant start of mass marketing accompanied the invention of the printing press by Gutenberg, by which flyers and brochures started to be used for marketing. Since then the marketing strategies have evolved with technology. Now with modern technologies there are many marketing techniques used by all business organizations. Now organizations are ready to spend a great deal on marketing, as they will get enough value for the money spent. It is fully based on how big the organization is, and how much they can spend on it. No matter how much can be spent, there are a few marketing techniques that can be used.


From the invention of the printing press, it started with flyers and brochures. With the evolution of printers it moved on to magazines, posters etc. With the invention of television and radio, marketing has grown to new levels. And this evolution has now continued with digital marketing, with the help of the internet. As a result of all these evolutions, today there are many marketing strategies for all. The perfect marketing technique is fully based on how big the organization is and how much can be spent on it. Here are some most used marketing techniques for small business organizations.

No matter how much technology has grown over time, posters still stand among the best and most reliable marketing techniques. An attractive poster can turn the attention of a lot of customers toward the store very easily. The best thing about posters is that it is the cheapest way to get enormous exposure for a business. No matter what, a restaurant, supermarket, sports shop or other retail establishment, a good poster can easily generate business. A poster of the shop is always the first thing to attract the new residents in town, and a good poster of a restaurant helps travellers choose it first. Posters remain reliable and a good marketing technique.

Direct marketing can be considered as one of the other older but still the best marketing techniques used. There are many organizations known as direct marketing companies that deliver cheap marketing services for all. This marketing technique includes direct communication with the customers. There are many tools used for direct communication, including mails, text messages, emails, etc. Direct marketing is well suited to small business organizations based in a particular place, but also can be done by much bigger organizations. There are even non-profit organizations like churches doing non-profit mailing services. This can be the easiest way to get to potential customers and sell goods or services.

Internet marketing is the latest of all. With the increase in technology the internet has become unavoidable, and hence is the best way to market. The most commonly used technique we all see daily are popup ads. There are providers like Google Ad Sense who help us advertise on different pages. The most effective marketing technique used today is digital marketing using SEO. There are plenty of digital marketing companies available online now. Although focusing on a worldwide audience, it is still affordable.